Hard Rock International denies link to Star Entertainment proposal

Hard Rock International has released a statement addressing recent reports regarding a proposed purchase of the Star Entertainment Group Limited (Star) in Australia.

Hard Rock International has denied it is linked to any proposal for Star Entertainment despite the struggling Australian casino group saying on Monday that it had received an approach from a related company.

The statement comes after the Australian Financial Review reported a consortium involving Hard Rock was considering a proposal for Star. Star later told investors that it had received inbound inquiries from a group involving Hard Rock Casinos and Resorts Pacific, a local partner of Hard Rock

However, Hard Rock said it had not licensed its name to any proposal, and would consider legal action against the ASX-listed gaming group.

In a statement overnight, Hard Rock – which owns The Mirage in Las Vegas – said it was not involved in or had authorised negotiations to consider a bid for Star, which owns casinos in Sydney, Brisbane and the Gold Coast.

The statement is as follows:

"We want to make it clear that Hard Rock International is not involved in, nor has it authorized, any discussions, activities or negotiations on its behalf in connection with a proposed bid for Star. Hard Rock International has similarly not authorized the use of the Hard Rock brand in connection with any proposed bid for Star by any third party.

"Our brand is built on a legacy of integrity, excellence, and a commitment to our guests, partners, and team members worldwide. Any misuse of the Hard Rock name in unauthorized business dealings is taken very seriously. We are currently investigating this matter and will pursue all necessary legal actions to protect our brand and reputation.

"We urge stakeholders and the public to rely only on official communications from Hard Rock International for accurate information regarding our business activities and partnerships.

According to AFR, shares in Star rose 20% after the company confirmed the approach.