Half-time queueing at sporting events slashed to 15 seconds

A start-up appears to have solved the age-old problem of half-time drinks queues at sporting events.

SwipeStation, an app-based ordering system, gives fans the opportunity to order food and drink from anywhere in the stadium and bypass queues to collect their goods.

When using the SwipeStation system, fans at sports grounds can place their order, which includes payment, and are given a QR code, which they then scan at designated booths. To collect, fans simply walk down a dedicated ‘Fast Lane’ at the ground’s bar or service counter and pick up their goods.

The system operates independently of an internet connection – the lack of which is the bane of many stadia – so not only do clubs deliver a much better fan experience, early reports show that SwipeStation generates significant sales increases too.

Introducing the technology, SwipeStation Chief Executive Adam King stated “the ease and speed with which fans can order food and drinks has a big impact on sales so SwipeStation reducing queue times to less than 15 seconds means an infinitely more profitable venue.

“Additionally, we gather order data which gives clubs valuable insight into fan buying patterns, thereby allowing managers to plan better.”

Currently installed in five leading UK sports grounds, SwipeStation continues to build on its initial success and its mission to increase sales and improve the fan experience in stadiums from its offices in Sydney and the United Kingdom.

Since its founding, the company has won seven awards, including a Guardian Best Award, a 2012 Digital Impact Award and a Wirehive 100 award.