Google launches new booking service for fitness classes

Multinational internet services giant Google has launched a new initiative that pulls together its Google Maps and Google Search functions in a service that finds and then enables users to book exercise classes and session times in fitness clubs, spas and studios.

The new Reserve with Google function, currently only-available in the USA, is bakced by a specific website with all options listed with descriptions and user ratings visible.

To book a class, users simply search for the type of fitness class or a specific fitness studio nearby, click on the desired class time and complete their booking and payment directly through Google.

Compatible with top scheduling providers MINDBODY, MyTime, Genbook, Full Slate, Front Desk and Appointy, the booking is then instantly updated in the fitness studio's software.

Reserve with Google displays the business location and contact details, class cost, class rating, type of class, the booking gateway and terms and conditions.

Having been trialled in Los Angeles, San Francisco and New York, the service was launched acress the USA on 30th March.

The new reservation feature will also allow users to benefit from introductory offers and packaged deals.

According to a media release introducing Reserve with Google “whether you keep going back to a specific class at your favorite studio nearby, or want to find a great new spot while you’re travelling, Reserve with Google can help you book a workout in just a few taps.”

Commenting on MINDBODY’s link with Reserve with Google, MINDBODY Chief Executive and co-founder Rick Stollmeyer stated “by incorporating Reserve with Google into the MINDBODY Network, we aim to bring even more customers to our wellness business subscribers.

"This aligns beautifully with our vision of a transaction-enabled marketplace connecting the world of wellness."

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