Geelong Football Club enthusiastic about partnership renewal with Carlton & United Breweries

With the opening of the new Joel Selwood Stand at GMHBA Stadium increasing the capacity to 40,000 people, Geelong Football Club has renewed its partnership with Carlton & United Breweries (CUB) for a further five years.

Fans can still enjoy Carlton Draught, Great Northern Super Crisp, Peroni, Mountain Goat Very Enjoyable Beer and more on-tap. CUB packaged beers and ciders will also be stocked in bar fridges across the stadium, helping ensure Cats fans have access to Australia’s leading beer range.

Geelong Football Club Chief Operating Officer Simon Kelleher shared “our priority is to deliver an unmistakably Geelong match day experience at GMHBA Stadium for our members and supporters. After working closely with the team, it was clear what was best for our members and supporters was an extension of our long-standing partnership. We look forward to delivering CUB’s much-loved beverage products to patrons in 2024 and elevating this partnership over the course of the next five years.”

CUB is a part of Asahi Beverages with Asahi Beverages Group Chief Growth & Strategy Officer Brian Phan adding “Geelong fans have watched some of the all-time great moments in football at their home ground with a fresh CUB beer in hand. We are delighted to be continuing that great tradition with this announcement.

“We love being associated with the Geelong community through our brands, and it doesn’t get much more Geelong than GMHBA Stadium.”

To celebrate Geelong’s regional identity, beers from Torquay-based Blackmans Brewery will also be served at the stadium.

As part of a separate deal with the Cats, Asahi Lifestyle Beverages drinks will continue to be available at the stadium including Pepsi Max, Solo, Gatorade and Cool Ridge.

The venue’s first fixture saw the Geelong Cats host St Kilda on Saturday 16th March.

Tickets for all of Geelong’s home games up to Round 15 are on sale via ticketmaster.com.au