Australasian Leisure Management
Mar 5, 2021

Fringe HQ to activate historic Newtown School of Arts building for 2021

The Sydney Fringe has announced a new partnership with 5 Eliza Ltd to enable the launch of their pop-up venue Fringe HQ Newtown. Taking over the historic ballroom at Newtown's 5 Eliza Street, the venue will be activated from April-December 2021, and will play a vital role in the COVID recovery for the independent arts sector.

The Sydney Fringe has long been championing the need for more affordable, accessible and importantly non-curated performance space in Sydney. The project Fringe HQ was created in 2018 as a way for the organisation, best known as the presenters of the largest independent arts festival in NSW The Sydney Fringe Festival, to work with their Government and provide sector partners to activate underutilised space for performance.  

Having popped up in Potts Point in 2019 with support from Greencliff and the NSW Government, Fringe HQ will now activate the historic Newtown School of Arts building at 5 Eliza Street for 2021. A building they are familiar with having used it in partnership with the outgoing tenants the Old 505 Theatre, as the festival’s Touring Hub annually since 2016.

The Sydney Fringe Chair Lesley Watson noted “the Fringe board is proud to ensure the theatre remains accessible as Old 505 departs, so artists and producers can stage their works in what will be the City’s only non-curated theatre, Fringe HQ. Sydney has lost many theatres in the past, and the board is united in advocating to build the sector through Fringe HQ. We hope that the Old 505 team will continue to be a dynamic presence in the theatre and music scene in Sydney.”

The venue opens at a time when the sector fears losing many of its dedicated independent performance venues due to the impacts endured from the COVID-19 pandemic. This new venue and partnership provides the Sydney Fringe with the opportunity to further their research into viable business models for venue management for the independent sector, building on the valuable work published in 2018 An Anthology of Space: Activating unused and underutilised space for the creative industries and performing arts sectors of NSW.

Sydney Fringe Chief Executive, Kerri Glasscock adds “the Sydney Fringe is committed to not only being here for our sector during recovery, but being a key driver of the lasting change we will need, to ensure a viable future, and dynamic and vibrant nightlife. To ensure that we can all enjoy the art we love, we will need to safeguard space and provide new affordable options for artists. This is something we are passionately committed to at Sydney Fringe.”

5 Eliza Trustee Greg Khoury commented “5 Eliza has quietly supported the community since 1899, the tenancy of Old 505 Theatre has been integral to the development of the space into a vitally important independent performance venue. We are passionate about ensuring that this piece of community built cultural infrastructure remains activated, and is able to support local artists through this crisis. 5 Eliza and the Sydney Fringe have a decade long relationship and we are delighted to see that friendship formalised in this new partnership to activate the ballroom.”

The Fringe HQ Newtown public program will be announced in the coming weeks. Further detail can be found at www.sydneyfringe.com

Image: the Market is a Wind Up Toy, the Sydney Fringe 2018

Related Articles

Adelaide Fringe venues cautioned over breaching COVID restrictions
Mar 3, 2021
Adelaide Fringe events transform the city with open-air entertainment
Feb 24, 2021
Adelaide Fringe Festival leads the way for arts events during new COVID normal
Feb 4, 2021
Carriageworks presents ‘NO SHOW’ connecting artists, art practices and the public
Jan 29, 2021
Perth venues and precinct to turn pink with launch of Fringe World 2021
Jan 12, 2021
Adelaide Fringe launches innovative and creative 2021 festival program
Dec 20, 2020
New advisory group aims to strengthen performing arts touring network
Dec 15, 2020
Sydney’s redeveloped Walsh Bay Arts Precinct welcomes back performing arts companies
Dec 14, 2020
Global Fringe announces additional international programs
Aug 19, 2020
Sydney Fringe announces live performances and full program for Global Fringe 
Jul 30, 2020
Carriageworks receives funding for independent future but some creditors not happy
Jul 21, 2020
Sydney Fringe announces highlights for inaugural Global Fringe  
Jul 14, 2020
Philanthropists’ multimillion-dollar lifeline to save Sydney's Carriageworks arts hub
Jul 10, 2020
Adelaide Fringe Festival delivers another record-breaking year
Jul 1, 2020
Sydney Fringe plans for global digital event in 2020
May 25, 2020
Sydney Fringe plans to go ahead with 2020 Spring Festival
Mar 22, 2020
PAC Australia highlight Coronavirus threat to ongoing viability of performing arts centres
Mar 18, 2020
Adelaide Fringe Events support Kangaroo Island Recovery
Mar 10, 2020
Adelaide Fringe celebrates its 60th year with Kangaroo Island event and new documentary
Feb 10, 2020
Adelaide Fringe 2020 program celebrates diamond anniversary
Nov 27, 2019
Sydney Fringe Festival celebrates 10th anniversary with ambitious program
Jun 4, 2019
Sydney Fringe Festival report highlights the prohibitive restrictions hindering creative industries
Nov 28, 2018
Adelaide Fringe to add new dimension with focus on Aboriginal storytelling
Sep 8, 2018
Perth Fringe Festival artists among creditors owed over $650,000 after promoter collapse
Aug 10, 2018
Adelaide Fringe confirms significant rise in visitor spending
Jun 25, 2018
City of Sydney pilots pop-up theatre
Jun 11, 2015
City of Sydney backs theatre and fashion events
Feb 16, 2011
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.