Football Australia launches ‘Play Football’ campaign

With the FIFA 2022 World Cup set to commence in Qatar, Football Australia has launched ‘Play Football’, a new campaign featuring the stars of Australian football.

With Australia also preparing for its co-hosting of the 2023 FIFA Women’s World Cup, the campaign aims to help connect people - young and old - with their local football team and an array of football programs and competitions.

Described as the “most exciting twelve months in the history of the world game down under, with Australia’s senior men’s and women’s national football teams to compete in their respective FIFA World Cups”, Play Football aims to build on the sport’s status as the most diverse and inclusive in Australia, with programs and competitions catering for everyone irrespective of ability, age, gender, race, and religion.

Launching the Play Football campaign, Football Australia Chief Executive, James Johnson stated “already acclaimed as the largest team-based participation sport in Australia, this particular Play Football campaign presents a unique opportunity to further ignite interest in football participation in Australia, as the Subway Socceroos embark on their quest at the FIFA Men’s World Cup Qatar 2022TM and the CommBank Matildas prepare for the FIFA Women’s World Cup Australia and New Zealand 2023TM on home soil.

“Whether it’s as a player, coach, referee, or volunteer, football truly is a sport for all, and we look forward to seeing even more football fields and futsal courts across Australia full of people having fun and enjoying all the benefits of our great game.”

Fronting Football Australia’s Play Football campaign are current Matildas’ Sam Kerr and Ellie Carpenter plus Socceroos’ Awer Mabil and Andrew Redmayne, where each has experienced their own unique journey from grassroots football to the biggest stage in world football.

The marketing campaign features a 30-second television commercial, digital, and social media content, out of home creative and other assets which will support the promotion of why even more Australians should Play Football in 2023 and beyond.

The Socceroos will embark on their fifth consecutive FIFA World Cup (sixth overall) when they take to the field in Qatar during November, while the eyes of a nation will be on the Matildas next July and August as Australia co-hosts the FIFA Women’s World Cup 2023™.

Football is the number one team participation sport across in Australia, with 1.5 million people enjoying the many benefits that football can deliver including camaraderie, community, friendship, and teamwork, not to mention improved physical and mental health.

For more information go to www.playfootball.com.au