Football Australia announces Subway as new naming rights partner of Socceroos

​Football Australia has announced that global sandwich chain, Subway, is the new naming rights partner of the Socceroos with the partnership marking the largest ever national team sponsorship deal in Australian football history

The record-breaking, three-year partnership sees Subway - with more than 37,000 locations globally - secure the naming rights of the Subway Socceroos, Subway Olyroos, Subway Young Socceroos, and Subway Joeys.

As part of the game-changing deal, Subway also becomes an Official Partner of the CommBank Matildas and the Australia Cup, the largest knock-out competition in Australia with over 700 teams from all corners of the country entering each year. Subway will have exclusive category rights for the Socceroos, CommBank Matildas, men’s and women’s youth national teams, and the Australia Cup.

The partnership sees Subway receive front of jersey branding across men’s national teams training and off-field apparel, as well as both Subway Socceroos and CommBank Matildas’ player mascots. Football Australia and Subway will also collaborate on branded content, exclusive customer experiences and matchday activations, and Subway will promote the partnership through heavy integration into their above the line marketing activities.

Upon announcing the new partnership with Subway, Football Australia Chief Executive Officer James Johnson enthused “we are thrilled to welcome Subway as the naming rights partner of the now, Subway Socceroos and our men’s national youth teams for the next three years. We are also pleased to see Subway join as a partner of the Australia Cup, as we approach a history making Australia Cup Final on 1st October at CommBank Stadium in Sydney.

“Subway joins us at a time of unprecedented interest and growth in Australian football. The team at Football Australia has worked tirelessly to strategically position our iconic national teams in an increasingly competitive market and this record-breaking partnership, which follows a series of other commercial announcements over the past two years, demonstrates how deeply the Subway Socceroos and CommBank Matildas resonate with the Australian public. It also continues our efforts to work with brands which align with our own values and as the top-ranked company on YouGov’s Dining and Quality Rating Standards, we are delighted to be working with another high performing team.”

Johnson adds “the Subway partnership announcement is highlighted by the Centenary celebrations of the Subway Socceroos, as they build towards a sixth FIFA World Cup appearance later this year and coincides with the team’s Farewell match against New Zealand in Brisbane.

“To add further to our Centenary celebrations, we have recently partnered with the Royal Australian Mint to launch a limited edition 2022 Socceroos Centenary $2 Coin, and Australia Post which has released two new stamps commemorating 100 years of the Australian men’s national football team.

“We are delighted that together with Subway, we can write the next chapter of Australian football and we welcome them to the Football Australia family.”

With over 1200 store locations across Australia, Subway offers sandwiches made with fresh ingredients and freshly baked bread.

Subway Country Director for Australia and New Zealand, Shane Bracken said he was excited by the opportunities ahead and acknowledged the similarities and values that Subway and Football Australia shared.

Bracken adds “this is a partnership of two iconic brands and binds together a sandwich chain enjoyed by millions worldwide and a sport that millions play, participate in and support across the globe.

“Subway is proud to be partnering with Football Australia at such an exciting time for the game – not only across the national men’s and women’s teams, but as junior players move through the ranks and become our next line of role models and heroes.

“Our Aussie football stars have a huge few years ahead of them and Subway is looking forward to being part of the journey and helping make the game of football even bigger than it is right now.

“From one green and gold team to another – we’ll be cheering from the sidelines and across our stores.”