FLUIDRA announces backing for ASSA'S SAFERWater Warriors program

FLUIDRA Australia has revealed that it is to support the Australian Swim Schools Association’s SAFERwater Warriors program.

With a mission to create the perfect pool and wellness experience, Fluidra’s partnering with the Australian Swim Schools Association (ASSA) to help communicate the SAFERwater Warriors message aligns well with the leading manufacturer and supplier of swimming pool equipment’s values and environmental and social governance initiatives to improve the safety of all who enjoy the pool environment.

Jonas Ryberg, Marketing Director at Fluidra Australia, explains “as the peak industry body for swim schools across the country, supporting businesses who are providers of vital swimming and water safety skills to children and their families, the Australian Swim School Association is an obvious partner for Fluidra to collaborate with when it comes to enforcing safety messages around swimming pools.

“Fluidra is proud to be ‘powering’ ASSA’s SAFERwater Warriors program to help increase awareness and reduce water related accidents and fatalities.”

The ASSA SAFERwater Warriors program features child friendly characters, each communicating the vital layers of protection using the SAFER Swimming acronym.

• Swimming Skills by Glide

• Adult Supervision by Skye

• Fences and Gates by Force

• Emergency Action Plan by Dash

• Reduce the Risk for SAFER swimming

Together with Yindy (SAFERwater master), ASSA’s SAFERwater Warriors are on a mission to help the community keep swimming SAFER.

ASSA General Manager, Emily McNeill added “we are excited to have the team at Fluidra on board to help us continue promoting this vital messaging to all communities across the country. The SAFERwater Warriors Program has grown since its launch in 2019, and continues to go from strength to strength.

“As an Association, our key mission is to help swim schools run the best operations they can, by providing leadership through inspiration, advocacy and service.”

The SAFERwater Warriors program is promoted across Australian communities via ASSA member swim schools and designed to educate and share vital water safety messaging, year round.