Fluidra acquires SaaS platform Pooltrackr

Fluidra, the leading equipment and connected solutions provider for the pool and wellness industry, has acquired 100% of the shares of Software-as-a-Service (SaaS) company Pooltrackr.

Offering a platform that streamlines every aspect of operations for pool professionals, Pooltrackr is the number one end-to-end pool and spa management platform for a highly diversified and growing customer base in Australia and New Zealand.

Pooltrackr’s proprietary technology is a highly scalable and configurable platform that can be tailored to specific business needs. The best-in-class technology has been built to integrate with leading water testing hardware and commonly used accounting, point of sale and payment systems.

The platform's functionality also enables pool professionals to manage scheduling, inventory, customer relationships, and service delivery efficiently.

The company has a highly experienced team with deep technical and industry knowledge, who will continue to support the uptake of the platform in Australia and New Zealand, as well as looking to expand globally.

Commenting on the acquisition, Pooltrackr Managing Director, Ben Richards stated “joining forces with Fluidra marks an exciting new chapter for Pooltrackr in the region.

“With their global backing and industry leadership, we’re now positioned to accelerate product development, scale more effectively, and deliver even greater value to our customers.”

Fluidra Chief Executive, Jaime Ramirez noted “we are excited about this acquisition, which is fully aligned with our strategy.

“This significantly accelerates our digital roadmap and reinforces our commitment to deliver innovative customer-centric solutions. By focusing on connectivity and digitalisation, we ensure sustained competitive advantage and value creation.”

Connectivity and digitalisation
Connectivity, automation and intelligent data management are redefining the pool and wellness experience, technological transformation is one of Fluidra’s top priorities globally.

Through this new acquisition, Fluidra empowers pool professionals with innovative solutions and high-quality products that deliver superior results, enabling them to optimise operations, grow their businesses, and achieve greater efficiency in every aspect of their work.