First Indigenous Round of Supercars Championship a resounding success for Northern Territory

A total of 40,448 attendances were recorded at this year’s Merlin Darwin Triple Crown, which was the first official Indigenous Round in the history of the Repco Supercars Championship. Almost half of the people who attended the event were visitors to the Top End, creating a significant economic benefit for the Territory.

The event generated an economic stimulus of $28.4 million to the Territory, of which $21.3 million was new money. This surpassed last year’s event, which generated $23 million, of which $17 million was new money.

Combined, Supercars fans clocked up a total of 72,869 visitor nights in the Territory with 60% of attendees stating they were very likely to return to the Merlin Darwin Triple Crown next year.

The Net Promoter Score (NPS) was 60.9, and attendee satisfaction was 8.5 out of 10. An NPS above 50 is deemed as ‘excellent’.

More than 96% of respondents agreed or strongly agreed the Northern Territory Government should continue to invest in events such as the Merlin Darwin Triple Crown.

In addition, 94% of attendees felt the event provided a positive impact on the Darwin community.

Dates for the 2023 Merlin Darwin Triple Crown will be announced later this year. To find out more about the event go to www.darwinsupercars.com.au.