Federal Government revives Girls Make Your Move activity campaign

The Federal Government has launched the latest phase of its Girls Make Your Move campaign, aiming to inspire Australia’s young girls and women to get active.

The $7 million second phase of the Girls Make Your Move advertising and promotion campaign targeted at girls aged 12 to 19 years began yesterday across social media, television and in cinemas.

Federal Minister for Sport Greg Hunt stated “one in five girls told us that the Girls Make Your Move education campaign inspired them to be more active.

“This is a great result and we want to keep this momentum going.”

The campaign includes a new Girls Make Your Move Facebook page has been created which complements the campaign’s highly successful Instagram site @girlsmakeyourmove which posts daily tips and motivational messages to further inspire young women to keep active.

Minister Hunt added “I’m really pleased to see that the (Federal) Government’s campaign continues to gain traction among young women and encourages girls to participate in organised sport or physical activity.

“Getting the message out to young women that there is a sport or activity that they will love is important.

“We are seeing a lot of excitement around the Women’s AFL, the W-League and Women’s netball  - especially with the launch of Super Netball this weekend.

“I hope girls and young women will take this energy and use it as motivation to get out and participate in a sport or activity of their own.

“An active, energetic life starts early, so I want to encourage all girls to have a go and enjoy getting active every day.”

Evaluation of the first phase of Girls Make Your Move showed that the campaign reached more than 80% of girls in the target group.

Among those who recalled seeing the campaign, 71% had responded by talking about doing more physical activity, talking about the campaign, or looking up information.

Minister Hunt referred to research that reveals that girls tend to significantly reduce their physical activity in their teenage years and that this can lead to health problems later in life.

He concluded “we need to change that culture so that our young Australian women reap the enormous benefits of making exercise a part of their day and a part of their life.

“Being active is good for our bodies and our minds - better health, better fitness and better moods help us all live our lives to the full.”

For more information about Girls Make Your Move go to www.australia.gov.au/girlsmove

Images: Federal Department of Health.

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