Ex-Twitter executive plans technology to ‘reimagine the path to personal fitness’

Former Twitter Chief Executive Dick Costolo has announced that he is working on a new fitness software platform which will seek to integrate existing apps and workouts with a strong “community aspect.”

Costolo, who headed the social media innovator from 2010 to 2015, announced in a recent tweet that he is working with Fitify Chief Executive Bryan Oki on “a software platform that reimagines the path to personal fitness.”

Although he did not reveal his new venture’s title, Costolo went on to refer to the data metrics provided by fitness wearables, adding “this platform will go beyond measurement to motivate and drive improvement and make the road to personal transformation fun and social.

“For wellness professionals, from fitness coaches to physical therapists and nutritionists and more, our platform will be the easiest and most flexible way to extend expertise and guidance by orders of magnitude.”

Following the tweet, there has been considerable interest as to the implications of one of the world’s leading technology figures making a high-profile push into the fitness market.

With the fitness wearables market having grown massively in recent years, the interest of one of the world’s leading technology innovators would seem to back predictions of further massive growth in the sector.

With a wide range of apps and trackers, often making it difficult to compare data from different activities and trackers, Costolo may be looking to provide a bridge between different technologies.

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