Embed highlights why they value attraction and entertainment trade shows

Embed - a leading cashless solutions provider for the attractions and entertainment industries – has spotlighted why they value attending trade shows such as the Amusement Expo International (AEI) and Dubai Entertainment, Amusement and Leisure (DEAL) Expo.

Renee Welsh, Embed Chief Executive Solutions Group notes “given yet another transition in the consumer landscape, trade shows like the Amusement Expo International (AEI) and Dubai Entertainment, Amusement and Leisure (DEAL) Expo are great avenues where business solution providers like us can keep a finger on the pulse of the industry - and spend quality time with our customers, partners and friends.

“As the world pivots towards normalcy amidst COVID-19, restrictions are universally eased, businesses are recovering, and the amusement, entertainment, and leisure industries are speeding on the road to recovery. While consumers are on a revenge-spending spree to make up for two years of pent-up demand for connections and entertainment, now more than ever, family entertainment centres should deliver the promise of a safe and seamless guest experience.”

Welsh notes that in-person events are highly effective avenues to listen to customers and adds that “while we have our 24/7 support around the world, nothing beats real-time exchanges, knowledge transfer, cross-pollinating tech development ideas, and more.

“This is why we took the opportunity to host a two-day Embed 101 seminar at the Amusement Expo held on 16th and 17th March in Las Vegas - enabling our customers to maximise their current Embed system. The sessions were held an hour before the show opened and covered how to optimise our award-winning Mobile Wallet and smartTOUCH arcade debit game card system to drive revenue, return visits, and gain meaningful consumer insights at their venues. This training attracted non-customers as well!

“Happy Hour events at the booth are always a hit! Not only do we get to demo our latest breakthrough innovations like the KIOSK+ - the sleek, modular hardware that increases game room floor revenue per square foot - but we also reached out to customers, friends, and partners to catch up over beverages. We celebrated the exceptional ladies in the industry over International Women's Day Happy Hour and had a good time over the special St. Patrick's Day session at the Amusement Expo.”

Embed participated in the Dubai Entertainment, Amusement and Leisure (DEAL) Expo which took place from 28th to 30th March.

With their global presence in 56 countries, Embed recognised the importance of the Middle East a long time ago, establishing a local office and team in the region in 2013. While the industry is growing at an annual rate of roughly 11%, things are faster in the Middle East - with a growth rate of approximately 13 to 14%.

Embed explains this rapid growth having come from the region consistently recognising the value of entertainment as part of its core strategy, and providing world-class experiences to residents and tourists. The industry is included in His Royal Majesty's Saudi Vision 2030, with an aim to diversify the country's resources. That's one of the reasons why Embed’s participation at the DEAL Show was valued as they were able to meet up with their long-time Saudi customers.

On participating at DEAL, Welsh advises “to further deepen our roots in the KSA, we joined the DEAL Show as we see many Saudi entrepreneurs enter the entertainment market requiring a cashless system that can offer as many business modules in a single solution - much like our TOOLKIT suite. As our system is fully compliant with local Saudi system laws, we've been in Saudi for years and can cater to these multi-attraction entertainment centres

“It was an amazing opportunity to talk about the flourishing entertainment industry in Dubai and the breakthrough innovations under our belt at The Agenda with Georgia Tolley LIVE radio from our DEAL Show booth, broadcasted widely across the countries in the Gulf region. We look forward to more meaningful connections like this.

“From our show-stopping Bling Bar at the Amusement Expo, our Bling Trunk made its debut at DEAL! Our full range of RFID wearables quickly captivated show participants - especially the new Breakaway Game Card, a hybrid mix of the traditional game card and wearable media.

“We hosted our very first DEAL Show after-party - a futuristic night of networking over cocktails with our industry friends and partners.”

The Embed team will be attending the upcoming Saudi Entertainment & Amusement (SEA) Expo in Riyadh, 16th to 18th May. Meetings can be scheduled with Embed in advance at embedcard.com/ksa_seashow