Embed Systems at Modhesh World 2012

Entertainment solutions provider EMBED has announced that it will be the key systems provider for this year's Modhesh World event.

Held at the Dubai World Trade Centre from 14th June to 25th August as part of the Dubai Summer Surprises program that takes place each year, Modhesh World 2012 comprises a huge variety of live performances, activities, rides, games and attractions spread over seven halls of the Dubai World Trade Centre.

Embed has been supplying systems used at the Modhesh World event for the last three years at it's previous home at the Dubai Airport Expo Centre. With the move this year to the Dubai World Trade Centre and a much increased size of 60,000 metre2 space, Embed has provided cashless systems throughout the venue for rides, games and attractions plus has been commissioned by the Dubai Government to provide the entry management solution for the event.

Several well known Dubai based operators have been involved in this project including Bel-Remaitha, HB Leisure and Magic Planet and all games, rides and attractions provided to the event have been connected by Embed's wireless cashless card system.

Embed General Manager for Middle East operations, Bala Cherukooru commented that "the huge scale of this event over seven halls and 60,000 metre2 made this a challenging project to implement but with Embed's proven wireless network and back office systems and local implementation and support team the deployment has been a huge success and has run smoothly since day one".

Modhesh World has become a very popular event on the Dubai calendar and is visited by people from across the United Arab Emirates and Gulf Cooperation Council countries.

With offices in the USA, UAE, United Kingdom and Australia, Embed provides systems that are a total operating solution for any entertainment facility. Embed Systems allow for admissions control, machine monitoring, cashless operation of games and attractions, retail, food and beverage sales, loyalty systems, full prize redemption management, and integrated event scheduling.

For additional information go to www.embedcard.com