Emaar brings bicycle hire service to Dubai Marina

UAE real estate developer Emaar has launched its bicycle rental service in Dubai Marina, in a bid to promote greater physical fitness and wellbeing in the Emirate.

The service will allow cyclists to rent bikes for a fee from Dubai Marina landmarks including Marina Walk, Marina Mall and Dubai Marina Yacht Club, following an online registration process.

Bicycles can be rented for 30 minute sessions up to 24 hours, and as many as four bicycles can be rented through one account.

Emaar's Dubai Marina development features a 3.5 kilomotre waterfront area, as well as numerous residential and commercial facilities.

Dubai is following the lead of other world cities that have introduced bicycle rental services, including Brisbane, Paris and London where the scheme is known as 'Boris' bikes', after the city's flamboyant and bicycle riding Mayor Boris Johnson.

Dubai Marina is an artificial canal city, carved along a three kilometre stretch of the city's Arabian Gulf shoreline.