Australian Grand Prix Corporation appoints Nicki Kenyon to board

The Australian Grand Prix Corporation has announced the board appointment of Nicki Kenyon, who brings extensive experience in promoting Victoria and its events to a global audience.

Kenyon brings considerable private sector board experience to the role as well as expertise in strategic marketing, business planning and stakeholder engagement in global corporations and start-up companies in Australia and Asia Pacific.

Most recently holding the position of general manager of marketing for Visit Victoria, Kenyon was responsible for devising and implementing strategies to grow the state’s visitor economy and position Melbourne and Victoria as Australia’s premier tourism and major events destination.

Kenyon has also held senior executive roles in global blue-chip companies including Visa, Facebook and Mastercard with spells in Singapore and Hong Kong.

Kenyon joins Kimberley Brown, Mick Doohan AM, Paul Lappin, Kate Lundy, Trent Smyth, and Mark Webber AO and Tal Karp whom all act in an honorary capacity providing strategic governance to the Australian Grand Prix Corporation and its two events – the Formula 1® Australian Grand Prix at Albert Park and Australian Motorcycle Grand Prix at Phillip Island.

Commenting on her appointment, Kenyon advises “I am delighted to be given this opportunity to help shape the future of two of the world’s best events in Australia’s home of motorsport.”

Australian Grand Prix Corporation Chairman Paul Little adds “Nicki’s success in strategic marketing is recognised throughout the Asia Pacific region and I look forward to working with her to grow our F1 and MotoGP footprint.”

The F1® Australian Grand Prix has been a feature on the Victorian calendar since 1996 and is one of the four biggest sporting events in Australia, the 2019 event attracting more than 324,000 estimated spectators.

The Formula 1® Australian Grand Prix is contracted to be run at Albert Park until at least 2025 while the Australian MotoGP™ is locked away until 2026.

The AGPC is working on plans for 2021 after COVID-19 forced Formula 1® controllers to cancel the Albert Park race in March while the Australian MotoGP™ will not be held as usual in October due to ongoing restrictions forced by the pandemic.

For more information on Formula 1 Australian Grand Prix and Australian Motorcycle Grand Prix visit grandprix.com.au or motogp.com.au