EFM Health Clubs appoints Queensland State Manager

Leading fitness franchise EFM Health Clubs has appointed fitness industry veteran Patsy Askew to the role of Queensland State Manager.

Askew brings massive expertise and passion for the brand to the role, having been an EFM franchisee since 2011 as a franchise owner at EFM Herston.

In that time, Askew has been named the group’s Eastern State Franchisee of The Year in 2011 and a finalist on two occasions, 2011 and 2012.

Her new role will involve growing existing business, supporting franchisees and exploring opportunities for expansion throughout Queensland.

The appointment is in line with the group’s strategic Plan to support northern franchisees and grow the EFM Health Clubs brand in NSW and Queensland.

Askew’s appointment as Queensland State Manager position comes on the back of EFMs recent appointment of a new full-time Marketing and Franchise Support Manager, Roc Pascale.

Pascale’s role also involves providing field support for existing Franchisees, assisting them with the delivery of EFMs renowned Fitness Coaching sessions along with providing Franchisees with one-to-one local area marketing and business operations support.

With over 65 clubs across Australia and expansion into Western Australia scheduled for the latter half of 2015, the group continues to thrive as one of Australia’s most well-established and successful fitness franchise groups.

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