Australasian Leisure Management
Aug 8, 2024

Eden Park looks to host more concert events

Auckland’s Eden Park has applied to increase the number of concert events held annually at the venue from six to 12 and is encouraging the public to submit their feedback to Auckland Council to support this move.

Since 2021, when SIX60 made history as the first band to headline at Eden Park, the stadium has hosted a globally renowned artists including Ed Sheeran, Guns N' Roses, Billy Joel, and P!NK, all performing to sold-out crowds. Adding to the diversity of artists, Travis Scott and Coldplay will take to the stage at New Zealand’s iconic stadium later this year.

Commenting on the move, Eden Park Chief Executive, Nick Sautner stated “increasing the number of concert events will help Auckland, and New Zealand, continue to be an appealing destination for major international tours.

“Concerts at Eden Park have become integral to our country’s cultural landscape, delivering significant socio-economic benefits to our local community and city.

“The current limit of six concert events per year at Eden Park restricts the stadium’s ability to attract and accommodate top-tier international acts. By increasing this limit, Eden Park can offer artists flexibility to perform multiple shows to meet fan demand, making Auckland a more attractive stop on their global tours.”

Recent concerts at Eden Park, such as P!NK's two performances, have contributed well in excess of $4.26 million to the regional GDP through tourism, accommodation, hospitality, and employment. Each concert event creates over 2,000 job opportunities, reinforcing Auckland's reputation as a modern, world-class destination for tourists and performers.

Sautner added “live events such as concerts provide escapism and entertainment for people.

“We have proven we can deliver large-scale international concerts successfully and with an overwhelming 95% of our local community in support of concerts, we want to have the option to bring more world-class entertainment to our city.”

Eden Park’s application includes allowing concerts on Sundays and extending the finish time to 11pm, providing greater flexibility for event scheduling. This initiative aims to enhance the stadium’s position as a vibrant community asset for Auckland and strategic asset for New Zealand and secure the city as a leading global entertainment destination.

Sautner went on to say “70% of the venue's current revenue streams did not exist five years ago, reflecting the evolving landscape of the stadium and events industry. This presents unprecedented opportunities for innovation, sustainability, and diversity, contributing to memorable experiences for fans and communities.

"We look forward to working with Auckland Council and our community to make this vision a reality, ensuring Eden Park continues to be a cornerstone of Auckland's cultural and economic vibrancy.”

Interested parties can submit their feedback on the proposal to Auckland Council by 2nd September via this link: Eden Park Concerts #LetMoreMusicPlay.

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