Dunedin’s Fortune Theatre opens new ticketing initiative for all

The Fortune Theatre in Dunedin has launched a new ticketing initiative designed to open its doors to people who may not usually be able to afford to see a show.

Starting with An Iliad opening on 7th April, the second Wednesday of each production in the 2018 Fortune Season will operate under the Pay What You Can pricing structure and will invite people to pay what they can afford.

The price options start at $3 and range up to $100.

Tickets for this Pay What You Can show will become available on the opening performance of the production.

Fortune Theatre Director, Jonathon Hendry explains that the concepts of Pay What You Can and Pay It Forward are not new and have been successful both in New Zealand and overseas.

Hendry advises “the idea is to make it possible for anyone to come and see our shows.

“We’ve been listening to what people say about coming to the theatre and there is a perception that performing arts are an expensive luxury. For many people in our community, that’s actually a reality.

“All kinds of research, both formal and anecdotal, demonstrate the positive effects that exposure to arts and culture has on people’s wellbeing. We believe we have a community responsibility to give as many people as we can access to local performing arts.”

The Court Theatre in Christchurch implemented the Pay What You Can option last year, and its early data suggests it has a positive effect for people who are struggling financially.

As one person who took up the offer explained “I’m on a benefit – I used to come to the theatre but I can’t now. This really helps.”

Pay It Forward is at the other end of the spectrum, inviting people who are purchasing a ticket to pay for another one to be donated to a local community organisation or group.

Hendry adds “there are many people in Dunedin who have a strong desire to be philanthropic but perhaps don’t want to become involved in formal sponsorships or programmes.

“A Pay It Forward ticket purchase allows for an ‘in the moment’ donation that will create an opportunity for another person to experience the arts who may not otherwise be able to.”

The Fortune Theatre is also inviting schools, organisations and community groups that have relationships with people on low incomes to contact them to be added to the donee list.

Fortune Theatre is a member the Arts For All Otago Network, facilitated by Arts Access Aotearoa.

Images: Patrons at the Fortune Theatre during the Dunedin Fringe (top) and the Theatre's exterior (below).

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4th September 2017 - FINDING A FUTURE FOR LANDMARK DUNEDIN ENTERTAINMENT VENUE

10th July 2017 - CHRISTCHURCH’S COURT THEATRE RECOGNISED FOR OPENING ITS DOORS TO DIVERSITY 

13th January 2017 - SOUTHLANDERS WARNED ABOUT OVERSEAS TICKETING WEBSITES

27th September 2016 - ASB WATERFRONT THEATRE OPENS IN AUCKLAND 

16th August 2016 - THEATRE WORK FOR DEAF AND HEARING AUDIENCES WINS AWARD

23rd July 2014 - DUNEDIN FRINGE UNDER NEW MANAGEMENT 

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