Dunedin Destination Plan Adopted by Council

The Dunedin City Council has adopted the Dunedin Destination Plan after an in-depth submission and deliberation process.

Adopted last month, the plan sets out key goals and six main action areas that will underpin city marketing and destination management. Inherent to the plan is the vision to attract new visitors, students, migrants, workers and investors whilst maintaining and improving quality of life and economic vibrancy for residents.

Welcoming the plan, Dunedin Deputy Mayor Chris Staynes stated “Dunedin residents are passionate about their home and have great insight into how we might best work together to grow, enhance and protect it in the years to come.

“We have worked hard to ensure the plan reflects the aspirations and values of the community, whilst paving the way for future destination growth and economic prosperity.

“The city is at the start of a new era, with a number projects across multiple sectors about to take-off. We have the chance to ensure our future is secure and sustainable and the Dunedin Destination Plan is the first step in achieving this vision”.

The release of the Dunedin Destination Plan is only the second of its kind in New Zealand, following closely behind Auckland Tourism, Events and Economic Development’s (ATEED) Destination AKL 2025 strategy, published earlier this year.

The six action areas within the plan include:

Amplify Dunedin Voices - Encourage community pride in our city's distinctiveness and support collective efforts to strengthen Dunedin as a destination

Collect and Share Insights - Collect and share information more effectively so Dunedin can take advantage of opportunities and better respond to change

Raise our Profile - Work together to better tell our story and promote the city through multiple media channels in key markets

Develop Capacity and Connectivity - Ensure our people, infrastructure and connections are equipped to deliver our vision

Create Compelling Experiences - Make Dunedin a place of distinctive and high-quality experiences that ensure people want to be here

Deliver a Great Year-Round Destination - Support a strong economy by developing new ways to attract people to Dunedin in all seasons

The action areas within the plan will be led and implemented by a range of city stakeholders, including Enterprise Dunedin and departments within the Dunedin City Council.

The Dunedin Destination Plan is now available to view and download on the DunedinNZ website at www.dunedinnz.com/Dunedin-Destination-Plan.pdf 

Images: Dunedin's historic Railway Station (top) and South Beach (below).

7th May 2018 - DUNEDIN’S HISTORIC FORTUNE THEATRE ANNOUNCES PERMANENT CLOSURE

26th March 2018 - TRENZ 2018 SET TO ENTICE INTERNATIONAL TOURISM BUYERS 

21st November 2017 - EVANZ AWARDS RECOGNISE EXCELLENCE IN NEW ZEALAND ENTERTAINMENT AND VENUES

10th November 2017 - HIGHLANDERS’ SUPER RUGBY FIXTURES DELIVER NEAR $2 MILLION BOOST FOR DUNEDIN

6th September 2017 -  BOOM PERIOD FOR CONCERTS AT DUNEDIN’S FORSYTH BARR STADIUM

4th September 2017 - FINDING A FUTURE FOR LANDMARK DUNEDIN ENTERTAINMENT VENUE 

21st May 2017 - CADBURY WORLD ATTRACTION TO EXPAND IN DUNEDIN  

7th December 2016 - CHRISTCHURCH’S DARREN BURDEN AND ISAAC THEATRE ROYAL RECOGNISED WITH SUPREME VENUE INDUSTRY AWARDS 

14th November 2014 - DUNEDIN’S MOANA POOL MARKS 50 YEARS OF OPERATIONS 

28th June 2013 - DUNEDIN BOTANIC GARDEN CELEBRATES 150 YEARS 

23rd October 2009 - NEW WORLD HERITAGE SITE RECOMMENDED FOR DUNEDIN CITY

Asking a small favour
We hope that you value the news that we publish so while you're here can we ask for your support?

The news we publish at www.ausleisure.com.au is independent, credible (we hope) and free for you to access, with no pay walls and no annoying pop-up ads.

However, as an independent publisher, can we ask for you to support us by subscribing to the printed Australasian Leisure Management magazine - if you don't already do so.

Published bi-monthly since 1997, the printed Australasian Leisure Management differs from this website in that it publishes longer, in-depth and analytical features covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues management.

Subscriptions cost just $90 a year.

Click here to subscribe.