Diversified launches single brand for Australian fitness exhibitions

Diversified Communications has announced that the Australian Fitness & Health Expo, the Fitness Show NSW and the Fitness Show WA will rebrand in 2015 under one name, Fitness & Health Expo, as part of the events company’s growing fitness and health portfolio.

Introducing the new branding, Diversified Communications Event Director Shaun Krenz explains “maintaining an association with FILEX in Melbourne, WAFIC in Perth and the Network Intensive Training Summit in Sydney, the new Fitness & Health Expo brand will allow each Expo to be easily recognised as being part of the largest collection of fitness expos in the Southern Hemisphere.”

This new approach will be backed by a $1 million marketing campaign; provide access to over 50,000 fitness professionals and enthusiasts nationally; and facilitate over $26.7 million visitor at-show spend.

Krenz adds “across the three states, the Fitness & Health Expo will strengthen its position as the number one event for the fitness and health industry.”

The dates and locations for the Fitness & Health Expos in 2015 are as follows:

Melbourne – 10th to 12th April, Melbourne Convention & Exhibition Centre

Perth – 12th and 13th September, Perth Convention & Exhibition Centre

Sydney – 17th and 18th October, Sydney Showground, Sydney Olympic Park

A official website for the brand will also be launching in late November.

For more information about these events 03 9261 4543, E: fitness@divcom.net.au, www.FitnessExpo.com.au/exhibit

10th April 2014 - LARGEST FITNESS EVENT IN THE SOUTHERN HEMISPHERE MAKES ITS MARK ON MELBOURNE