DHL Express and Surf Life Saving Australia launch online game to raise beach safety awareness

DHL Express, the world's leading international express service provider has partnered with Surf Life Saving Australia (SLSA), to launch a new online game, ‘Stay Safe in Seconds’, which aims to educate Australians this summer on the importance of beach safety awareness.

Available until 10th January 2021, campaign participants can play the educational game during which they will learn key beach safety messages including the importance of swimming between the red and yellow flags, obeying safety signage, knowing what to do if caught in a rip current, supervising children on, in and around water, swimming in the company of others, and wearing a lifejacket when rock fishing, boating or using watercraft.

In identifying the safety hazards that appear onscreen, participants can compete to win the major prize – a DHL grant of AU$10,000 - to be split equally between the winner and their nominated Surf Life Saving Club. The winner will be the participant who achieves the game’s highest individual score, based on the fastest time entry and selection of the most correct safety items during the game.

DHL Express Oceania Senior Vice President, Gary Edstein notes “we are pleased to announce the launch of this season’s Stay Safe in Seconds online game, which aims to educate Australians this summer on the importance of beach safety awareness. Each patrol season, Surf Life Saving members dedicate their time to look out for us at beaches across the country. We can all do our part to help reduce the occurrence of unsafe situations that require Surf Life Saving intervention by understanding and practising safe beach behaviour.”

SLSA Chief Executive, Adam Weir advises “the Australian coastline is recognised internationally as being among the best in the world. Australians love visiting the coast with more than 300 million individual visitations each year.

“By being able to identify hazards and knowing what to do to stay safe means that hopefully your day is one of enjoyment. The Stay Safe in Seconds online game helps get key safety messages out to others in a fun and interactive way, which in turn we hope will ensure their safety.”

SLSA and DHL are encouraging all to stay safe this summer by improving their knowledge with Stay Safe in Seconds and:

•             Swimming at patrolled beaches between the red and yellow flags

•             Wearing a lifejacket when rock fishing, boating or on watercraft

•             Supervising children on, in and around water

•             Avoiding alcohol and drugs while around water

•             Reading and obeying signs

•             Seeking the advice of lifeguards or surf lifesavers if unsure

Previous DHL campaign grants have supported clubs across the country, including Palm Beach Surf Life Saving Club (QLD), Bonbeach Surf Life Saving Club (VIC), Cairns Surf Life Saving Club (QLD), Black Head Surf Life Saving Club (NSW), Seacliff Surf Life Saving Club (SA) and Cabarita Beach Surf Life Saving Club (NSW).

Available until 10th January 2021, campaign participants can play the educational game at dhlsummer.com/staysafeinseconds