Curves spotlights its commitment to Gen-X Women

Female fitness franchise Curves is spotlighting its commitment to women in their 40s and 50s, and highlights that the Curves 30-minute circuit workout is a fun fitness solution designed to suit their busy lives.

For the more than 65.2 million women of Generation X – women in their 40s or 50s today – finding time for self-care may seem impossible. More often than ever before, this generation of women finds itself balancing the roles of primary caregiver in the family and full-time employee in the workplace, leaving little time to spare for self-care, especially fitness.  

This is a problem that needs to be addressed, according to Krishea Holloway, Curves president and Chief Executive, because research points to the important role that physical activity plays in improved health and longer life.

Holloway refers to a 2012 a study published by the National Institutes of Health in that notes “chronic diseases are major killers in the modern era……conclusive evidence exists that physical inactivity is one important cause of most chronic diseases….physical activity primarily prevents, or delays, chronic diseases, implying that chronic disease need not be an inevitable outcome during life.”

Holloway notes “The connection between physical fitness, better health, and even increased lifespan is clear. The problem for Gen X women is finding the time to invest in their own health. For an increasing number of women, Curves’ effective HIIT (high-intensity interval training) workouts that take just 30 minutes are the answer. And the good news is that it’s never too late to start exercising or to step-up your exercise plan. The time you invest now will help ensure a healthier future.”

With tongue-in-cheek, Curves urges women not to think of fitness, forties, and fifties as negative “f”-words, but to add them to a list of good “f”- words like fun, free-time, friendship, flattering, fearless, and fabulous. “Gen X is often spoken of as the forgotten generation,” said Holloway, “adding another negative ‘f’-word to the list. But that’s not true at Curves. Curves cares about all women, and nobody provides comprehensive fitness and wellness support for women over forty like Curves does.”

For 30 years, Curves has been a leader in women’s fitness, helping millions of women get stronger and healthier. Curves’ mission is to strengthen women by providing fun, fast, and safe programs to help women reach their health and fitness goals. Curves is one of the largest chains of fitness clubs for women in the world, famous for its 30-minute circuit with a coach that works every major muscle group with strength training, cardio and stretching. Curves Specialty Classes/Circuits focus on providing strength, balance, and flexibility through categories like Balance, Body Basics, Cardio, and Boxing.

To learn more about Curves’ full-body 30-minute circuit training approach visit www.Curves.com.

For franchising information visit curves.com/team/buy-curves.

Access 2012 National Institutes of Health study here 

Image courtesy Curves