Curves targets Indian fitness market
US-based women's fitness club franchise Curves International Inc has announced plans to open up to 250 fitness centres in India.
The clubs will be opened over the next three years, a roll-out which will be managed by the master franchise, Curves India.
The plans include opening 30 centres in Mumbai, 50 in Delhi and 18 in the state of Andhra Pradesh.
In April, the company signed a deal with Q-Mart Retail Ventures, a chain of grocery stores, which will take on responsibility for Curves sites across Andhra Pradesh.
US Consul General Cornelis Keur, who presided over the signing ceremony which involved Curves founder Gary Heavin and Curves India Chief Executive David Ramadan, said the franchising opportunities presented by the roll-out would create jobs for Indians, increasing prosperity and providing more options for consumers.
David Ramadan added that "we want to bring our proven program of health and fitness to Indian women."
For more information email: dramadan@curves.com
7th December 2009 - SNAP FITNESS TO FLEX MORE MUSCLE IN INDIA
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