Curated wellness retail experience arrives in Hong Kong

Pure Fitness and Yoga has welcomed a new wellness retail experience to 13 of its locations across Hong Kong in partnership with the Rue Madame fashion group.

Kurios, a new curated wellness retail experience featuring everything from apparel and skincare products to healing crystals and home fragrances, has been designed to integrate with the various yoga-style classes, meditation sessions and fitness workshops offered in Pure’s clubs.

The outlets include apparel for both men and women from popular athleisure brands, including Sweaty Betty, Alo Yoga, Beyond Yoga and Spiritual Gangster.

Products catering for those seeking to bring their wellness experience home are also featured including lifestyle brands Liforme yoga mats and sage and purification sprays.

Kurios’ immersive lifestyle experience lineup extends beyond apparel; nourishing the mind, body and spirit, the shop also offers a range of skincare and spiritual products.

Eco-friendly skincare brands Fre, Zero to 100, and Abyssian, as well as a curated collection of crystals and singing bowls, are all part of the Kurio holistic lifestyles experience.

The name Kurios and its eye logo remind guests to stay curious as they embark on their wellness journeys.

Explaining the expansion, Kurious advised in a statement that “an essential part of the modern-day wellness experience is not only about feeling good but also looking great and being confident as we embrace various fitness journeys.”

Image credit Kurios.