Cricket Australia sponsorship safe despite telco merger

3 Mobile's sponsorship of Cricket Australia will remain in place, despite the company's merger with Vodafone Australia.

Hutchison Telecommunications (Australia) Ltd, owner of 3, is to merge with Vodafone and create a new company, run equally by each company. 3 last month extended its sponsorship deal with Cricket Australia until 2013.

Hutchison Australia Chief Executive Nigel Dews, who will also head the new company, said "it's a really powerful and important sponsorship and I'm delighted to have that sponsorship within the new group."

30th April 2008 - ASIAN SPONSORSHIPS GROW BY 50%