Australasian Leisure Management
Dec 5, 2016

Council looks to sell naming rights for Central Coast Stadium

The recently formed Central Coast Council is looking to attract a naming rights sponsor for the Central Coast Stadium, home of the A-League's Central Coast Mariners.

The Stadium, which has lacked a naming rights sponsor since the former Gosford City Council took over management of the venue in 2014, has engaged consultancy Win-Win Sponsorship to attract a naming partner for the 20,000 capacity venue.

While the Mariners have reportedly submitted an offer to the Central Coast Council to purchase the venue, the naming rights document refers to the Council “seeking to grow the mumber of events held at the Stadium and is looking to develop innovative ways to further engage patrons, sporting fans and the local community.”

The document refers to an apparent valuation by Repucom that the value of “potential benefits to be received by a naming rights partner” to be in excess of $1 million.

After a sponsorship search lasting more than two years, Venues NSW recently announced that builder McDonald Jones Homes had agreed a five-year deal to become the new naming rights sponsor of Newcastle’s former Hunter Stadium.

The Expressions of Interest period for the naming rights sponsor for Central Coast Stadium closes on 31st March 2017.

Inquiries should be made to Mark Duffield-Thomas of Win-Win Sponsorship on 0457 100 539, E: mark@winwinsponsorship.com

17th November 2016 - MARINERS LOOK TO PURCHASE CENTRAL COAST STADIUM

9th October 2016 - HUNTER STADIUM SECURES NAMING RIGHTS DEAL

29th April 2016 - MARINERS CENTRE OF EXCELLENCE A GROWING HUB FOR CENTRAL COAST SPORT

17th March 2014 - GOSFORD CITY COUNCIL’S NEW APPROACH TO MANAGEMENT OF CENTRAL COAST STADIUM

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