Communication and marketing Awards recognise industry excellence

Excellence in communication and marketing in the leisure industry in Australia and New Zealand has been recognised with the announcement over recent weeks of the winners of the third Leisure Industry Communication and Marketing Awards.

Acknowledging how the leisure industry - covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and venues - communicates how it entertains, enriches and improves quality of life as well as how it engages with consumers to generate business success and deals with scrutiny, the Awards have been presented by Australasian Leisure Management across 14 categories.

Commenting on the awards, Nigel Benton, Publisher of leisure industry business magazine Australasian Leisure Management explains “living in what some call the communications age, surrounded by multiple media platforms with endless streams of communication, getting ‘cut through’ in marketing has never been more vital.

“Having moved on from the old days of ‘build it and they will come’ the leisure industry has become highly effective in communicating how it entertains, enriches and improves quality of life as well as in engaging with consumers to generate business success and in dealing with scrutiny.

“Acknowledging achievement in 14 categories and presented to recipients across Australia and New Zealand, from Cairns to Christchurch and AFL Victoria to the Australia Council, the awards recognise a range of activities including major venues, national organisations and individuals.

“Within the Awards, each winner displays absolute excellence and it is be to hoped that organisations that, even now, look to ‘fly under the radar’ - a still often heard expression - viewing communication and marketing activities with misunderstanding, fear or being too difficult, can learn from the achievements of our winners.”

Award winners

Industry Association/Peak Body Award: Exercise Association of New Zealand

Industry Supplier Award: Jonas Leisure/Centaman

Not-for-Profit Award: VicHealth

Business Award: Eden Park, Auckland

Local Government Award: Blacktown City Council

Government Department/Agency Award: Australia Council for the Arts

Ministerial Award: John Eren, Victorian Minister for Tourism and Major Events and Minister for Sport

National Organisation Award: AUSTSWIM

Communications Executive Award (Industry): Amy Jozing - Royal Botanic Gardens Sydney and Centennial Parklands

Communications Executive Award (Agency): Liz Inglis

Social Media Award: ANZ Stadium, Sydney

Campaign Award: AFL Victoria

Crisis Communications Award: Peninsula Leisure – Peninsula Aquatic and Recreation Centre, Victoria

Special Award: Mel Tempest (first time presented).

To view details of each award, cllik on the links below. 

Image: Auckland's Eden Park, which one in the Awards' Business category for the second successive year.