Cairns Communications consultant Liz Inglis wins Australasian Leisure Management media executive award

Communications consultant Liz Inglis’ excellence in the promotion of Tropical North Queensland has been recognised by Australasian Leisure Management with her being named as the recipient of the Communications Executive Award (Agency) in the 2018 Leisure Industry Communication and Marketing Awards.

A University of Queensland-trained journalist, Inglis has lived and worked in Cairns for more than 25 years developing an intimate, high-level understanding of the Tropical North Queensland community.

Having worked in numerous newspaper and magazine roles including editor and chief of staff before starting her own business in media and communications, Inglis supports a diverse client base whose managers draw on her skills as a communicator, writer and media strategist with close links to the Cairns media. Her knowledge of the local community and its key players across a diverse range of industries is invaluable in community engagement, strategic communications, research and public relations.

With several clients in the tourism sector, she has developed a database of national travel publications and international tourism trade media.

Inglis is the communications consultant for Tourism Tropical North Queensland and works closely with Tourism and Events Queensland on issues relating to Tropical North Queensland.

She has worked on several State-wide and national campaigns as the Cairns-based consultant for the Queensland Corporate Communications Network (QCCN). This network of communications specialists is the only major consultancy focused on regional Queensland providing cohesive media and communications support throughout the State.

Commenting on Inglis’ award Australasian Leisure Management Publisher, Nigel Benton stated “the award recognises the exceptional work and achievements that Liz undertakes on behalf of her clients which is underpinned by her credibility and commitment to Tropical North Queensland and its community.

“It’s sometimes a funny thing that someone as committed to the work that she undertakes as Liz would not think to nominate herself for an award such as this. However, as a result of a nomination from one of her clients, who pointed out the work she does, it was a ‘no-brainer’ for our awards team to select Liz as the winner of this award.

“It is truly deserved and also highlights that excellence in communication and marketing is not just the preserve of big companies in big cities.”

"Also, there's a lovely symmetry to this as just days ago, among one of the many media releases she shares with us, we used her communication on the latest Tropical Tourism North Queensland awards."

Liz Inglis Media & Communications achievements and current clients:

• Tourism Tropical North Queensland
• Business Events Cairns & Great Barrier Reef
• Passions of Paradise
• Tourism Kuranda
• Aurukun Shire Council
• Tjapukai Aboriginal Cultural Park
• Reef Restoration Foundation
• Fitzroy Island Resort
• Surf Life Saving North Queensland
• WGC Lawyers

Major community engagement, awards and media campaigns:
• International Media Marketplace Singapore 2018, International Media Marketplace New York 2018 and International Media Marketplace Sydney 2018 
Tourism Tropical North Queensland representative

• Surf Life Saving North Queensland Sign-on Day
Public awareness campaign utilising editorial content across Cairns and regional print and broadcast media plus Surf Life Saving social media resulted in more than 140 new members signing on in the Cairns region.

• Targa Great Barrier Reef 2018
Cairns Media Manager

• Great Barrier Reef Masters Games 2017
Media Manager

• Queensland Tourism Awards Gold winner 2017
Coordinated and wrote Tjapukai’s winning submission in the Aboriginal and Torres Strait Islander tourism category.

• Aurukun Shire Council 2016-ongoing
Appointed media consultant to the Council to develop positive messaging following global negative media coverage of unrest in the Indigenous community.

Worked with national and local media to encourage journalists to experience Aurukun first-hand and see the many positive initiatives underway to preserve the community’s culture and create employment.

Ongoing mainstream media and social media campaign.
• News Corp Australia Tourism Innovation Conference 2015
Communications and media manager.

• Great Barrier Reef Masters Games 2015
Media Manager.

• Queensland Tourism Awards Gold winner 2015
Coordinated and wrote Tjapukai’s winning submission in the Aboriginal and Torres Strait Islander tourism category.

• Australian Tourism Exchange 2014
Ran a local publicity campaign focused on community engagement for the southern hemisphere’s largest tourism trade show which was held in a regional area for the first time in its 35-year history.

Organiser Tourism Australia and the event’s delegates declared the Cairns event the ‘best ever’ for its incredibly high level of Cairns community engagement.

The community engagement was noticed by organisers of the G20 Meeting of Finance Ministers and Central Bank Governors and the same engagement strategy was rolled out for this meeting in Cairns in 2016.

• James Cook University State of the Tropics Launch 2014
Coordinated nation-wide media coverage of the State of the Tropics report launched by Burmese Opposition Leader Aung San Suu Kyi with simultaneous events in Singapore, Cairns and Townsville.

The report received the equivalent of more than $7.3 million in editorial coverage worldwide.

• Ride Cairns 2014
Worked with stakeholders including mountain biking groups, National Parks, forestry companies and local government to identify and document trails for mountain biking.

Developed content for Ride Cairns website and marketing collateral.

Raised local, national and international awareness of Ride Cairns brand through media releases, website, Vimeo shares and publicity around the 2014 UCI Mountain Biking World Cup in Cairns.

• Federal Election 2013
Ran the Australian Electoral Commission’s voter awareness campaign media campaign in the Leichhardt electorate.

• Mackay Sugar 2013
Led the community engagement team for Mackay Sugar’s expansion at Mossman Mill in 2013.

• Tourism Tropical North Queensland Regional Brand Implementation Strategy 2011
Assisted with the facilitation of branding workshops throughout Tropical North Queensland and did the creative work in developing the messaging and taglines for each region’s brand.

• Oceans Edge 2010-2015
Developed a communications and community engagement strategy to build the profile of Macquarie Bank’s residential community at Palm Cove.

Images: Liz Inglis.