Australasian Leisure Management
Sep 4, 2022

Choice Hotels Asia Pacific partners with South Australian Tourism Commission in new consumer campaign

Leading hotel group, Choice Hotels Asia Pacific has partnered with South Australian Tourism Commission in its new consumer campaign, inspiring travellers to book their next getaway and experience the delights of South Australia.

Choice Hotels' new initiative supports the South Australian Tourism Commission’s ‘For those who want a little more campaign’, which encourages travellers who want more from their holidays or weekends away to explore the variety of experiences South Australia has to offer.

From shark cage diving on the Eyre Peninsula, farm-to-plate experiences in the Barossa, or cycling along the Riesling Trail through the Clare Valley, the activities available span right across the state and have something for everyone’s interests.

The partnership will debut Choice Hotels Discover your ultimate South Australian Experience promotion, where travellers are invited to complete a short visual quiz to determine their perfect South Australian experience.

Participants will also go into the draw to win a grand prize of a $1,000 Choice Hotels gift voucher to use at the South Australia property of their choice, plus a $500 visa debit card to spend on their own South Australian experience.

For those who miss out on the grand prize, there are also five runner-up accommodation vouchers that can be used at one of the many Choice Hotels across South Australia.

Choice Hotels Asia Pacific Senior Director of Strategy, Sales and Marketing Kari Hunter notes “this is an exciting partnership that allows us to put the jewels of South Australia centre stage. The range of experiences across the state will cater to every traveller’s needs, and a terrific Choice Hotel is waiting for you to stay.

“The experiences offered by South Australia are truly unique Aussie experiences. This is an incredible partnership that will help the holiday makers who want a little more from their getaway.”

Choice Hotels has a range of affordable, comfortable hotels across South Australia, from central Adelaide to Coober Pedy. The list of Participating hotels include:

For the city experience:
•Comfort Hotel Adelaide Meridien
•Quality Apartments Adelaide Central
•The Soho Hotel, Ascend Hotel Collection
•Econo Lodge North Adelaide
•Quality Inn O’Connell
•Comfort Inn Regal Park, North Adelaide
•Comfort Inn Glenelg
•Comfort Inn & Suites Manhattan
•Comfort Inn & Suites Sombrero

For the accessible provenance experience:
•The Studios by Haus, Ascend Hotel Collection
•The Manna by Haus, Ascend Hotel Collection
•The Lodge by Haus

For a natural therapy experience:
•Comfort Inn The Lakes
•Comfort Inn & Sites Riverland For a wildlife experience:
•Comfort Inn Victor Harbor

For the ultimate outback experience:
•Comfort Inn Coober Pedy Experience
•Comfort Inn & Suites Augusta Westside
•Comfort Inn Flinders on Main

Curious and rewarding experiences available in South Australia include:
•Visit the Dark Sky Reserve, Murray River Lakes and Coorong
•Barossa farm to plate experience, Barossa
•Shark Cage Diving, Eyre Peninsula
•Dalhousie Hot Springs, Flinders Ranges & Outback
•The d’Arenberg Cube, Fleurieu Peninsula
•RoofClimb Adelaide Oval, Adelaide
•Cycling the Riesling Trail, Clare Valley
•Road trips including the Southern Ocean Drive, Explorers Way, Epicurean Way, Coastal Way and Mighty Murray Way.

For more information on the South Australian Experience go to https://www.choicehotels.com/en-au/deals/sa-experience

Image top: Natural Therapy Experience - Mount Gambier is part of the Limestone Coast and is known for its abundance of volcanic craters, nutrient rich soils, beautiful blue lakes, and magnificent marine parks. Located a short 15 minute walk from the Comfort Inn – The Lakes, Mount Gambier’s famous Blue Lake is the biggest crater lake in South Australia, stretching over a kilometre wide and an estimated 75 metres deep. Credit: South Australian Tourism Commission; image above Comfort Inn The Lakes

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