Australasian Leisure Management
Mar 3, 2022

Call for tourism industry investment after Western Australia’s border opening

Yesterday’s reopening of its border by the Western Australian Government has seen vaccinated travellers able to enter the state for the first time in almost two years.

After a false start last month, more than 20,000 passengers are booked to travel this week on flights to and from Perth in a move welcomed by the tourism industry.

However, while welcoming the border opening and extending a warm welcome to interstate and international visitors, Tourism Council WA Chief Executive has stated that while the border lifting is a positive step forward for tourism, the impact of more than two years of border restrictions will continue to be felt by the “decimated” tourism sector, explaining “tourism operators are ready for visitors to return … but the financial cost and loss of staff will not be quickly or easily overcome,” he said.

Tourism Council WA points out that since the onset of Western Australia’s border restrictions in January 2020, $4 billion has been wiped from the $12 billion Western Australian tourism industry, with 20,000 tourism jobs lost and countless lives disrupted.

Hall said the border delays and uncertainty had caused many events and holiday trips to be cancelled indefinitely, with the border opening not having brought a flood of bookings to the decimated industry.

Speaking of the newly introduced capacity limits on live events, Hall advised “event venues and attractions are still being impacted by level 2 restrictions and the businesses that are suffering due to these restrictions will require support

“An opinion poll commission by Tourism Council WA shows Western Australians want to see the State Government supply support packages for the tourism industry.”

The poll found 75% of respondents agreed that businesses disrupted by COVID-19 restrictions should receive financial support from the Western Australian Government, with Hall noting that the border opening did not reduce the need for investment in aviation, tourism, and events.

In the poll, 69% of Western Australians called for the Western Australian Government to invest in these areas to recover jobs, business, and economic diversity once the borders opened.

Hall went on to say “it is going to take time and support for the industry to recover the jobs lost, reputations damaged, and economic diversity.

“Tourism Council WA is calling on a sizable support package where all businesses that have suffered financial loss are clearly eligible for funding.”

Qantas’ Alan Joyce
Qantas Group Chief Executive Alan Joyce has also welcomed the border reopening, saying that it is time for Australia to move forward with confidence as the world emerges from a Covid travel pause.

Joyce stated “the past two years have been incredibly challenging for people who have been separated from friends and family in WA for most of that time, so it will be an emotional day for those reuniting with loved ones.”

New Perth events venue
A new  $10 million venue is opening in Perth this month offering event and hospitality spaces across three levels.

Located in a converted 1950s warehouse in the suburb Mount Lawley, The Beaufort is a state-of-the-art venue offering a multitude of different spaces.

The top-level features rooftop terrace Candy Bar, with the rest of the venue including a speakeasy cocktail bar Cypher, a dancefloor, an outdoor beer and wine garden overlooking Beaufort Street and Lotus restaurant with a south-east Asian focus.

Images; Fremantle from the air (top, credit: Perth Festival) and the new The Beaufort venue in Mount Lawley (below).

Related Articles

Adventure World announces temporary closure saying Western Australia’s capacity restrictions will ‘simply not work’
Mar 4, 2022
Tourism marketing blitz and free vouchers coincide with Western Australia border reopening
Mar 3, 2022
Western Australian Government cuts stadium and outdoor event capacities
Mar 2, 2022
Western Australian Government to reopen border on 3rd March
Feb 20, 2022
Australia opens its international borders but tourists remain wary
Feb 20, 2022
Western Australian events industry to share in $77 million support package
Feb 11, 2022
Western Australian circus performers and visual artists among culture sector grant recipients
Feb 9, 2022
Australia to open its international border to fully vaccinated on 21st February
Feb 7, 2022
Megatix demands certainty from Western Australian Government over COVID-19 regulations
Feb 7, 2022
ATEC calls on Federal Government to open Australia's borders to international tourists
Feb 2, 2022
Omicron fears sees Western Australian Premier suspends reopening of state borders indefinitely
Jan 21, 2022
Proof of COVID vaccination required across Western Australia to access gyms, attractions, festivals and stadia
Jan 14, 2022
Western Australian Government offers new financial support for businesses impacted by COVID restrictions
Dec 30, 2021
Western Australian New Year’s Eve music festivals cancelled but Perth Cup horse race to proceed
Dec 28, 2021
Qantas announces massive loss as Coronavirus continues to impact operations
Dec 20, 2021
Western Australian Government announces $185 million Reconnect WA promotional package
Dec 1, 2021
Western Australian Premier reveals COVID-19 roadmap to border reopening
Nov 11, 2021
Tourism Council WA launches campaign encouraging vaccinations for summer peak
Sep 26, 2021
New Qantas adverting campaign promotes travel for a vaccinated nation
Aug 24, 2021
Qantas to launch ‘Digital Health Pass’ for international flights
Jul 29, 2021
Qantas’s Alan Joyce expects governments 'to insist' on vaccines for flying
Mar 21, 2021
Tourism Council WA says AFL and events can save jobs
Aug 29, 2020
Tourism Council WA welcomes tourism recovery guidelines
May 10, 2020
Tourism Council Western Australia highlights significant job and revenue losses
Apr 22, 2020
Tourism Council WA calls for growth fund to stop industry job losses
Jan 8, 2019
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.