Australasian Leisure Management
Nov 18, 2012

Brisbane's AISystems water treatment systems welcomed in the Arabian Gulf

Leading Brisbane based company, Australian Innovative Systems (AISystems) is continuing to grow its export business designing and manufacturing chlorine generators for water disinfection in the Arabian Gulf - one of the world's most environmentally challenged and water starved regions.

AISystem's technology has been employed in two high profile projects in the United Arab Emirates (UAE), the Grand Hyatt Hotel in Dubai and Al Forsan International Sports Resort Lakes in Abu Dhabi.

The company, which celebrates its 20th year in business in 2012, now exports to 53 countries as well as operating its successful Australian business and is in further discussion regarding a number of other projects for the 2012/13 Financial Year.

At the beginning of November, as part of the Queensland Government's Export Week, Abu Dhabi based Queensland Trade and Investment Commissioner for the UAE Susan Rae and Ray Matta, Queensland's Trade and Investment Business Manager, Middle East visited one of AISystem's three manufacturing facilities at Tingalpa.

Rae is already familiar with the company's innovative water treatment technology and manufacturing practices while AIS Directors, Kerry and Elena Gosse have been visiting the UAE and Saudi Arabia for a number of years, most recently in April 2012 as part of a trade mission led by Rae and Matta. The mission coincided with AISystems attending the Project Qatar construction and environmental technology exhibition.

Rae said that innovative, environmentally sustainable technology companies such as AISystem were well poised to take advantage of business opportunities in the Middle East, stating "AIS is one of the many Queensland based companies that is achieving excellent business outcomes in the UAE.

"Trade and Investment Queensland's Abu Dhabi office has been pleased to support AIS for the past five years, through business matching, export advice and trade missions. As sustainability and innovative water technologies are highly regarded in the UAE, AIS award winning products are really hitting the mark.

"I am really pleased to be able to visit the AIS factory with Rae ... to see for myself how the products are manufactured."

Elena Gosse said that in 2007 her company set it business sights firmly on the Middle East, in particular the UAE, in recognition of the critical water supply issues inherent to the region.

She explains "although many people associate the UAE with lavish architecture and luxurious shopping, the reality is that water is the real luxury. Four-fifths of the country is desert and subject to serious water supply and resource issues.

"In some areas there is also the problem of poor water management due to overuse by industries such as agriculture. The undersupply and overuse issue is a severe social, economic and environmental threat. For many people there is limited access to sanitary water and for those who do have it, it can be prohibitively expensive.

"Progressive businesses in the region are looking to countries such as Australia for innovative, cost-effective water treatment solutions. I believe that AIS is leading the way with water technology at present."

AISystems' business journey in the Arabian Gulf has been a rapid one. By 2008 they had modified their leading Australian salt water chlorine generator (marketed as Autochlor) to better suit the harsher environmental and higher salinity water conditions of the region. Autochlor uses only salt, water and electricity to produce sterilised water suitable for use in swimming pools, water parks, water features and the like.

The company's innovation was rewarded that same year with a prestigious Silver International Gaia Award, a Dubai based awards program which honours environmental sustainability in the construction industry.

By 2009, AISystems had developed the world's first in-line, on-site chlorine generator (marketed as Ecoline) capable of producing sterilised, potable water from fresh water utilising the minute amounts of minerals and salts already present in the water. Ecoline's applications include drinking water treatment, food processing plants, water features, cooling towers, fresh water swimming pools and irrigation water.

As a result, the company took home the 2009 Gold Award Gaia Award, plus a host of other international awards for the product.

With the Grand Hyatt and Al Forsan International Sports Resort Lakes projects realised by 2010, in 2012 as part of the Project Qatar trade mission, the company met with several new business prospects. One was PROTEC, a Qatar based, specialised industrial and technical engineering company offering products and services to a vast array of clients in the Gulf Region. AISystems and PROTEC signed an agreement in September this year (2012) for PROTEC to market and sell AIS's products.

Elena Gosse says that AISystems will continue to target business in the Arabian Gulf as well as large scale Australian projects such as chlorine generation for the swimming pools required for the 2018 Commonwealth Games.

Click here to visit the AISystems website. 

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