Brisbane campaign to promote winter events

Lord Mayor of Brisbane Graham Quirk has urged residents to help visitors “experience Brisbane like a local” by sharing their Brisbane pictures, experiences and events as part of a new $500,000 tourism campaign.

Introducing the campaign, Lord Mayor Quirk explained “Brisbane’s smorgasbord of blockbuster winter events and unique experiences will headline the Brisbane winter campaign, targeting drive market visitors in south-east Queensland and northern New South Wales.

“From annual favourites such as the Royal Queensland Show, Regional Flavours and State of Origin to exclusives including American Ballet Theatre and Harvest – a GOMA exhibition devoted to all things food – variety is the hallmark of the events on offer from now until September.

“The winter campaign will highlight Brisbane’s robust line-up of new and annual events, while showcasing the city’s enviable winter climate, exceptional hotels, great dining options and superb leisure attractions.

“Underpinning our upcoming special and exclusive sporting and cultural events will, I hope, be the warmth and enthusiasm of the people of Brisbane.

“Research consistently shows our greatest asset is our friendly locals, who tend to treat visitors as ‘one of our own’ and make them feel relaxed and welcome.

“I encourage residents to join the campaign by listing their own events on the wonderful new VisitBrisbane website – www.visitbrisbane.com.au – and advocating the region’s leisure tourism experiences.”

VisitBrisbane is now a one-stop interactive shop for visitors and locals alike, allowing residents to sign up and register their own special events, and helping travellers experience the region like a local.

Lord Mayor Quirk added “residents and visitors can also log on to VisitBrisbane and post reviews on leisure experiences that make them say ‘Give me Brisbane Any Day’."

VisitBrisbane is fully adaptable to mobile phones, tablets and PCs while the ‘Near Me’ function provides an on-the-move planning tool for mobile devices, allowing travellers to locate nearby wining, dining and shopping attractions.

Lord Mayor Quirk continued “people who log on to VisitBrisbane can also go ‘shopping’ for their favourite events and leisure options by creating a ‘wish list’ which they can refer to on their travels around the region.

“We want visitors to experience the very best of Brisbane, and remind residents of all the wonderful opportunities that await them in their own backyard.”

Brisbane Marketing Chief Executive John Aitken concluded that the campaign – being rolled out on television, print, cinema, billboard, transit and digital – was a wonderful collaborative effort for the region.

Aitken stated “Brisbane Marketing has partnered with 35 local operators in our region, which includes Moreton Bay and Islands, Somerset, Ipswich, Logan, Redlands, Scenic Rim and Lockyer Valley,.

“We’re delighted by the strong industry support for our campaigns, which allows us to drive the message further to encourage people to add a few days to their stay when they visit for an event.”

Campaign events:

Brisbane Racing Carnival - 10th May to 7th June
Eagle Farm & Doomben Racecourses

Holden State of Origin Games 1 and 3 - 28th May and 9th July
Suncorp Stadium

Qantas Wallabies vs France - 7th June
Suncorp Stadium

FIFA World Cup Live Site Events - 13th June to 14th July
King George Square

Romeo & Juliet - 27th June to 5th July
Queensland Performing Arts Centre

Harvest - 28th June to 21st September
Gallery of Modern Art

Regional Flavours - 19th and 20th July
South Bank Parklands

The Royal Queensland Show - 8th to 17th August
RNA Showground

American Ballet Theatre - 28th August to 7th September
Queensland Performing Arts Centre
 
The Lion King - From 27th September
Queensland Performing Arts Centre
 
Brisbane Festival - 6th to 27th September
Across Brisbane

The Sunday Mail Suncorp Bank Bridge to Brisbane - 7th September
 
Sunsuper Riverfire - 27th September
South Bank
 
The Many Lives of Moreton Bay - Until 12th October
Museum of Brisbane

Click here to visit the Brisbane Marketing website.

25th February 2014 - BRISBANE LAUNCHES NEW TOURISM CAMPAIGN 

4th October 2012 - BRISBANE FESTIVAL A SUCCESS IN A MILLION