Brisbane launches new tourism campaign

A new campaign has been launched by Brisbane Marketing, in conjunction with the Queensland Government, to help boost Brisbane's visitor numbers.

The 'Give me Brisbane Any Day' campaign encourages locals and visitors alike to become advocates of the region's attractions and to share their holiday experiences and photos online.

Announcing the new campaign, Queensland Tourism and Major Events Minister Jann Stuckey explained "the campaign will reinforce Brisbane's position as a premier events and holiday destination".

"This year Brisbane has a stellar calendar of events, from the current Cai Guo-Qiang: Falling Back to Earth exhibition to the upcoming American Ballet Theatre exclusive in August and September."

In November the city will also play host to the 2014 G20 Leaders Summit, which will be held at the Brisbane Convention and Exhibition Centre.

Brisbane Lord Mayor Graham Quirk said 'Give me Brisbane Any Day' was a catchphrase that would be heard a lot this year as the campaign worked to spread the word on everything the collective Brisbane region had to offer.

Lord Mayor Quirk added "as a gateway city, a strong region means a strong Brisbane, which is why it's great to see all local governments in the Brisbane region uniting behind this tourism campaign.

"This campaign not only encourages locals to holiday closer to home but is also about alluring our southern friends here by showcasing our sunny holidays, and give Sydney and Melbourne pause for thought on their frosty winter mornings."

For more information go to www.visitbrisbane.com.au/terms 

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