Brand revealed for planned Sunshine Coast active lifestyle destination

Sanad Capital, the developer of the Sunshine Coast’s planned $450 million active lifestyle destination, has revealed its new brand and mascot.

Developed so far as ACTVE, the new brand, to known as ACTVENTURE, is set to become the first and largest active lifestyle destination in Australia, bringing families and active sports enthusiast together in one location.

JAK, the destination’s mascot was also revealed, appearing with ACTVENTURE’s new logo and on new creative designs on freshly installed banner-mesh surrounding the project’s entrance.

Announcing the new branding, Sanad Capital Chief Executive Bradley P. Sutherland stated “ACTVENTURE is a brand that represents values we hold in high esteem; being lively, authentic and optimistic.

“We aim to inspire new standards in the active theme park industry by inspiring families to reconnect with one another through play and experience.”

Sunshine Coast Council has approved stage one of the development, a $90 million-plus waterpark with waterslides, wave simulators, kayaking and bungy jumping.

Attraction mascot JAK is being presented as the definitive Australian boy, who will greet and lead ACTVENTURE guests through the attraction’s various rides and experiences.

Sutherland explains “JAK was born by marrying our mission and vision statements. We want to encourage an active lifestyle for kids, adults and families, and we believe that JAK personifies these statements.

“JAK will represent ACTVENTURE in Australia to the world and will be a part of a growing ACTVENTURE presence around the globe.”

The new branding activations follow a difficult period for the planned attraction which has been hit by a series of court cases.

Global waterpark consultant Arthur Downing has taken court action against Sanad Capital seeking payment of an alleged $1.25 million fee for finding and rezoning the site along with preparing a masterplan for the development.

Sanad Capital Chief Operating Officer David Baird has also successfully sued Downing for $165,000 in payment for raising seed funding for Downing's company Sunshine Surf Park to local investors including champion surfer Julian Wilson.

The investors were never paid, and in the District Court earlier this year Downing was ordered to pay them, but he has lodged an appeal.

A starting date for the construction of the new attraction has yet to be announced.

16th March 2017 - LEGAL TANGLE SURROUNDING NEW SUNSHINE COAST ATTRACTION INVOLVES FORMER SURFING STAR

15th February 2017 - SUNSHINE COAST ACTIVE RECREATION ATTRACTION GETS PLANNING APPROVAL

24th January 2017 - LEGAL BATTLE OVER DEVELOPMENT WORK AT PLANNED SUNSHINE COAST WATERPARK 

16th November 2016 - FIRST STAGE OF SUNSHINE COAST’S ACTVE ATTRACTION SUBMITTED FOR DEVELOPMENT APPROVAL

29th September 2016 - SANAD CAPITAL TO PARTNER WITH WHITEWATER IN DEVELOPING SUNSHINE COAST WATERPARK

8th July 2016 - DUBAI-BACKED DEVELOPER PLANS NEW $400 MILLION SUNSHINE COAST THEME PARK 

30th July 2014 - MAJOR NEW WATERPARK PLANNED FOR SUNSHINE COAST