Blue Mountains sculpture exhibition recognised as a flagship tourism event
Sculpture at Scenic World 2017 has been recognised as a regional flagship event after receiving a $20,000 grant from the NSW Government’s 2017 Flagship Event Fund.
The Fund, managed and administered by the NSW Government’s tourism and major events agency, Destination NSW, identifies and supports events in Regional NSW that have the potential to become key tourism events by attracting overnight visitation.
Scenic World’s Head of Marketing & Events Amanda Byrne believes that since its inception in 2012, Sculpture at Scenic World has been changing the way people relate to sculpture by taking it out of the white walls of a gallery space and placing it in within the natural world of one Australia’s most iconic tourist attractions.
Byrne explained “the exhibition is nestled in a Jurrasic (period) rainforest, accessed by a spectacular journey on the world’s steepest train.
“This unique experience is one of the reasons why Sculpture at Scenic World attracts visitors and artists from all over the world.
“Offering a public program extending the show throughout the Blue Mountains, the event contributes to the unique character and culture of our World Heritage-listed region.
“In addition to this, Sculpture at Scenic World is a key economic driver in the NSW tourism sector, driving over 90,000 people to our region during last year’s show.”
The $20,000 grant will assist Sculpture at Scenic World in marketing the event to a broader audience, and will help boost visitation to the Blue Mountains for day trips and overnight stays.
Sculpture at Scenic World 2017 is the biggest show to date and will feature works from 35 artists along the 2.4 kilometre Scenic Walkway - Australia’s longest elevated boardwalk.
The event runs from 7th April to 7th May.
For more information go to www.sculptureatscenicworld.com.au
Images: Sculpture at Scenic World markers. Courtesy of Keith Maxwell.
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