Big Red Group completes acquisition of Experience Oz North Queensland

Big Red Group, Australia and New Zealand’s largest experience marketplace, has advised it has completed the acquisition of all shares in Experience Oz North Queensland from co-owner Destination Cairns Marketing (DCM).

Big Red Group has acquired DCM’s 50% share by mutual agreement, following two years of collaboration.

The move reaffirms Big Red Group’s commitment to supporting local businesses and the Cairns & Great Barrier Reef Region – in addition to providing unparalleled experiences to domestic and international customers.

Under the new structure, Destination Cairns Marketing will retain ownership and management of its tour desk operations in North Queensland, with General Manager Greg Ferguson continuing to lead these operations.

The Local Agent management team will also remain intact, with Sam Ferguson taking up a new role as General Manager at Local Agent North Queensland, while Deborah Dominick will carry on her role as Business Development Manager.

In addition, the appointment of Georgie Saddler in the newly created role of Market Manager for North Queensland will help to bolster Big Red Group’s presence in the region for the mutual benefit of all industry partners.

David Anderson, Chief Executive of Big Red Group noted “With a series of both economic and extreme weather challenges, we know it’s been a particularly hard few years for experience operators in North Queensland. However, this acquisition has been two years in the making – and it underscores our belief in the boundless potential of NQ as a tourist destination.

“We remain extremely committed to investing in the Cairns & Great Barrier Reef Region, fostering industry growth and supporting local experience operators. We’re excited about the opportunities that lie ahead and look forward to creating unforgettable experiences for tourists in NQ.”

Sam Ferguson, General Manager of Local Agent North Queensland added “This acquisition represents a significant milestone for Big Red Group – and I’m delighted to have taken up the role of GM for Local Agent North Queensland. We’ve been working together for some time now – and this feels like the next logical step as we continue to support the recovery and growth of this remarkable region.”

The acquisition follows on from Big Red Group’s partnership with the Australian and Queensland governments for the ‘Tropical Dollars’ tourism recovery initiative, developed to pump much-needed funds back into the region’s visitor economy.

Image from left: David Anderson and Sam Ferguson