Bellingham Maze rebrands to offer new virtual reality experiences

Popular Sunshine Coast attraction, Bellingham Maze has rebranded as Amaze World following a $1 million upgrade to now offer virtual reality dinosaur and treasure hunt experiences along with a new observation deck, pavilion, nature playground and water play area and amenities.

Amaze World Director, Adam Cheshire said that he and his family are proud to be revitalising an iconic Sunshine Coast tourist attraction and shares “as a destination that has been entertaining and amazing guests for many years, it is so exciting to be giving it a new lease on life.

“As an outdoor venue with acres of rainforest, gardens, mazes, puzzles, mini golf and more, we offer an engaging and interactive experience for visitors, unlike any other on the Sunshine Coast.

“With the generous support of the Queensland Government, we have now added an incredible, immersive 21st century tourism experience – augmented reality within the mazes.

“It's an exciting time for the Sunshine Coast and we are grateful to be a part of its growth and evolution.”

The Queensland Government’s Growing Tourism Infrastructure Fund had invested $590,000 in the project with Assistant Tourism Minister Michael Healy advising “Amaze World’s use of virtual reality technology has added a fun, new 21st century dimension to the Sunshine Coast’s famous maze experience.

“It’s now possible for young Queenslanders to jump back in time to the prehistoric age and experience virtual dinosaurs stomping through a new sun-smart maze.

“Augmented reality technology has also delivered a treasure hunt the entire family can enjoy.

“The Growing Tourism Infrastructure program is designed to help Queensland tourism operators through the pandemic, support construction jobs and get world-class projects off the ground to build back better for recovery.

“Amaze World is an awesome example of tourism operators looking to the future with confidence to refresh a much-loved visitor attraction.”

Local State Member for Caloundra Jason Hunt said as the Bellingham Maze, the attraction had been entertaining Sunshine Coast visitors for more than 28-years and added “there’s no doubt in my mind the new Amaze World experience will be a hit with all ages because everybody loves dinosaurs and the thrill of a treasure hunt.

“It’s predicted Amaze World could deliver an extra 25,000 visitors every year to the Sunshine Coast, generating almost $900,000 in economic benefit for the local tourism industry.”