Sunshine Coast secures accolade of ‘most loved destination in the world’

Queensland’s Sunshine Coast has secured the accolade of ‘most loved destination in the world’ by the Tourism Sentiment Index, which tracked the sentiment of travellers online across a staggering 1.8 billion conversation and content pieces to determine how people felt about destinations around the world.

Visit Sunshine Coast Chief Executive, Matt Stoeckel said the announcement was incredible news given this survey is based on worldwide word-of-mouth sentiment.

Stoeckel advises “the Tourism Sentiment Index is a measure of a destination’s ability to generate positive word of mouth about its tourism offering, and our number one status reflects how well the Sunshine Coast is delivering on its visitor experience.

“It’s a huge endorsement of the Sunshine Coast as a premium tourist destination.

“With international borders set to open, the fact that the Sunshine Coast resonates so strongly overseas highlights the potential we have to regrow our visitor numbers.

“We have been using the last year to emphasise the Sunshine Coast’s nature-based experiences, along with our food, health and wellness assets, and this survey shows that our messages have really struck a chord with potential travellers.”

The complete list of the world’s most loved destinations as outlined by the Tourism Sentiment Index can be viewed at sentiment-index.com/most-loved

For more on the Sunshine Coast, go to visitsunshinecoast.com.