Basketball Australia names Macron as official technical apparel partner

Leading Italian design and manufacturing sportswear brand, Macron, has entered a multi-year technical sponsorship agreement with Basketball Australia that will see them become the sole apparel supplier for the game’s national representatives and supporting staff.

Beginning in early 2022, Macron has already set their sights on a fresh kit for the Boomers, Opals, Rollers and Gliders, developing and producing match-day gear and a unique clothing line that will aim to elevate Basketball Australia’s character and presence.

A technical sponsor of over 70 professional sporting clubs worldwide, Macron has featured across some of the world’s biggest football leagues, including La Liga and Serie A. Locally, Macron has partnered the AFL’s Port Adelaide Football Club along with Football Australia’s Melbourne Victory and Perth Glory.

This partnership alongside Basketball Australia is set to extend Macron’s presence in the Australian sporting scene.

Excited for the opportunity to work with Australian basketball, Macron Chief Executive, Gianluca Pavanello stated “the Australian basketball movement is of the highest level; we are delighted to be able to provide technicians and athletes with the high quality and technicality of our garments, designed with careful attention to detail to best depict the colours, symbols and soul of Australian basketball.

“We are sure that the vast fan base that follows this sport will also be 'captured' by the new line of Basketball Australia apparel.”

Basketball Australia Chief Executive, Matt Scriven noted “we are excited to work with Macron on creating a new technical range for our high performing teams. Macron shares our values of innovation, excellence and teamwork, together we are committed to creating the highest quality apparel to ensure our teams perform to their optimum on the world stage.

“The new line of apparel will be designed by the players and loved by the fans, it will be underpinned with an ambitious retail strategy to capitalise on the significant growth of basketball in Australia.”