Australasian Leisure Management
Sep 16, 2021

Australia’s ski industry under threat after second winter of COVID-19 lockdowns

After two consecutive winters with limited domestic trade and no international tourists, reports suggest that Australia's snow industry is on the brink of collapse.

Snowsports Industries Australia (SIA) Chairman Edward Fortey believes the entire industry is under threat - from small city retailers to accommodation providers and large resorts - telling the ABC “there has been a closure of nearly two years … our members have gone through their second winter as essentially a non-event

"We are pretty resilient … but it is an impossible task to ask them to survive … there are going to be some casualties, unfortunately."

While support has been provided to some parts of the industry, National Retailers Association (NRA) Chief Executive, Dominique Lamb said support modelling had been based around geography and failed to acknowledge the national network that made up the entire industry.

Lamb advised "we need it to be broadened to anyone who is operating a business, including manufacturing, specifically for the snow industry, so it's not just if you are in a region," Ms Lamb said.

The NRA and SIA are calling on the Federal Government to view the snow industry on the same level as the aviation sector - with a package similar to the Tourism Aviation Network Support Program.

They also want the NSW government to develop an Alpine Resorts Winter Support package, and the Victorian Government to broaden its current program to include all off-mountain providers.

Advising that such changes would ensure non-mountain-based businesses were lifted out of a potential collapse, Lamb noted “ultimately, we need to have our state governments take a look at this because we know that there are tens of thousands of regional jobs at stake

Adding to the problem was the seasonal nature of the snow industry, causing a lengthy wait until regular operations returned.

Fortey went on to say "when we come out of lockdown … they will have no trade because the winter has passed. So that leaves them with nine months waiting for the next time for them to start welcoming people back into their stores.”

Ritchie said unless there was an immediate policy change, the situation would remain dire, adding “there are going to be a lot [of businesses] who won't be there [next winter season], so as people are heading to the snow next year they're going to have a lot less choice unless we do something to save them and we've got to do it now.”

While Victoria’s winter resorts are open to visitors from most parts of regional Victoria, NSW’s resorts remain closed.

The industry contributes an estimated $2 billion to the economy annually and employs around 20,000 people.

Image: Perisher on what was the opening days of the 2021 snow season.

Related Articles

Carlile Swimming mandates staff vaccination
Sep 9, 2021
Gyms, stadiums and recreation facilities to reopen to fully vaccinated adults as part of NSW's new roadmap to 'freedom'
Sep 9, 2021
Humanforce offers hospitality sector a solution to help manage COVID-19 vaccination policies
Sep 7, 2021
Lockdowns see closure of all ski resorts in Australia and New Zealand
Aug 24, 2021
Mt Buller reopens for snow lovers from regional Victoria
Aug 9, 2021
Falls Creek and Hotham resorts reopen and welcome guests back
Jul 28, 2021
Mt Buller and Mt Stirling resorts to reopen to snowlovers from midnight
Jul 27, 2021
Pause in trans-Tasman travel bubble hits New Zealand tourism
Jul 6, 2021
Fine weather marks start of Winter Season at Mt Ruapehu
Jul 5, 2021
Latest COVID outbreak sees Sydneysiders warned against travelling to Victorian ski fields
Jun 24, 2021
Inspectors visiting on-snow licensed venues to ensure COVID and alcohol safety
Jun 10, 2021
Vail Resorts opens Perisher early for 2021 snow season
Jun 4, 2021
Safety program ensures all NSW Alpine Ski Area operators know their obligations
May 26, 2021
New data suggests record number of Australian visits to the ski fields this season
May 25, 2021
Vail Resorts announces deadline to secure 2021 Epic Australia Pass
May 19, 2021
50 days out from Queen’s birthday weekend season opening Mt Buller commences snowmaking
Apr 23, 2021
Federal Government set to subsidise flights in tourism support package to replace JobKeeper
Mar 10, 2021
COVID-19’s ‘devastating impact’ on the Australian ski industry
Sep 12, 2020
Ski lifts at Hotham and Falls Creek ski resorts will not reopen for spring season
Aug 3, 2020
Victoria’s Mt Buller advises of ongoing ski operations
Jul 15, 2020
Vail Resorts suspend operations at Mt Hotham and Falls Creek due to latest COVID-19 outbreak
Jul 9, 2020
Perisher Resort to stagger online sales of lift tickets, lessons and rentals to avoid loading website
Jun 14, 2020
Australian Ski Resorts launch Keep Our Season Safe Campaign
May 10, 2020
Doubts over Australian ski season as Coronavirus restrictions impact
Mar 27, 2020
Australian ski season opens early after Snowy Mountains cold spell
May 31, 2019
Australasian Leisure Management Magazine
Subscribe to the Magazine Today

Published since 1997 - Australasian Leisure Management Magazine is your go-to resource for sports, recreation, and tourism. Enjoy exclusive insights, expert analysis, and the latest trends.

Mailed to you six times a year, for an annual subscription from just $99.

New Issue
Australasian Leisure Management
Online Newsletter

Get business and operations news for $12 a month - plus headlines emailed twice a week. Covering aquatics, attractions, entertainment, events, fitness, parks, recreation, sport, tourism, and venues.