Australian Innovative Systems adopts ‘AIS Water’ acronym as used by Australasian Leisure Management

Leading international water disinfection company and manufacturer, Australian Innovative Systems (AIS), has announced it is to trade as AIS Water.

Elena Gosse, Chief Executive of the commercial and residential swimming pool chlorination company, said the new trading name would more accurately reflect her company’s commitment to simpler, safer and smarter water disinfection and its impact of saving trillions of litres of water from being wasted in pools across the planet.

Gosse advised “as well as our new trading name, we have some incredibly exciting new projects and products that we’ll be announcing to the market very soon.

“This recent work forms part of our continual commitment to innovation and excellence and heralds the start of a new era for AIS Water.”

Mindful that the Australian Innovative Systems’ acronym of AIS could cause confusion with the Australian Institute of Sport, Australasian Leisure Management has long referred to the company using the ‘AIS Water’ acronym.

Australasian Leisure Management Publisher Nigel Benton explained “while the company, which now in its 26th year of business, is well known for its excellence in the design, production and supply of inline chlorine generation and water disinfection technology for commercial and residential pools, the Australian Institute of Sport is a better known brand.

“This trading name change is a smart move that will end the slight confusion that existed in the industry.”

Click here to contact AIS Water via their entry in the Australasian Leisure Management Supplier Directory.

Images: AIS Water technology is installed at the Warringah Aquatic Centre (top) and AIS Systems Chief Executive Elena Gosse (below).