Australian Innovative Systems’ Elena Gosse to address pool chemical issue Dubai’s The Leisure Show

Elena Gosse, Chief Executive of Australian Innovative Systems (AIS Water), is to this week make a special presentation on the dangers of handling, storing and dosing swimming pool chemicals at The Leisure Show in Dubai.

With AISystems exhibiting at the event - showcasing the Australian owned and operated company’s multi award-winning water disinfection technology - Gosse with be speaking at The Leisure Show’s Pool and Spa Conference, continuing the company’s commitment to industry and consumer education.

Speaking in advance of her presentation, Gosse advised “global health guidelines recognise that chlorine remains the most effective swimming pool water disinfectant. The issue is with the way that chlorine is created (as) a pool can become a ticking time bomb wherever public swimming facilities are still using outdated and unsafe, conventional chlorine dosing whether in liquid, granular or gaseous form.

“It’s putting public safety at risk.

“Many progressive facilities have adopted AIS’ inline chlorine generation via electrolysis for their water disinfection needs which negates the need for storage or handling of chlorine on site.”

Gosse said AIS exports to more than 50 countries worldwide and already has some of its systems operating in the Middle East, but the Leisure Show offers a tremendous opportunity to grow the business further.

She added “back in 2009 we exhibited at the BIG 5 Construction Show and learned that there was some resistance in the region to adopting salt-water pools due to the potential for salt-induced staining, degradation and corrosion of poolside paving, fixtures and fittings, especially anything made from rust-prone materials.

“Nearly 10 years later we are proud to say that we’ve done some homework and are now returning to Dubai to introduce our extensive range of chlorine generators for mineral and fresh water pools, all of which operate at extremely low salinity levels.

“We can’t wait to introduce our simple, safe and smart technology to the Middle East, a technology that is 100% reliable and does not require you to abandon the proven effectiveness of chlorine.”

Being held at the Dubai World Trade Centre from 16th to 18th September, The Leisure Show is attended by more than 150 international suppliers including more than 5,000 industry professionals - architects, designers, commercial developers and key decision makers, visiting the show to network, source the latest innovations, products, and equipment to build, operate and maintain their resort, fitness centre, spa, outdoor area, theme park and other leisure facilities.

Gosse will speak at the Leisure Show Pool and Spa Conference on Tuesday 18th September.

Click here to contact AIS Water via their entry in the Australasian Leisure Management Supplier Directory.

Editor's note: To avoid confusion with the Australian Institute of Sport - also known by the AIS acronym, Australasian Leisure Management refers to Australian Innovative Systems as AIS Water. Previously we referred to the business as AISystems.

Images: Elena Gosse (top) and AISystems technology was chosen for The Philippines' first urban man-made beach at the multi-million dollar Azure resort near Manila (below).