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Nov 25, 2014

Australian and New Zealand attractions honoured as industry’s best and brightest

Marketing / Tourism / Attractions / Entertainment / Retail

Australian and New Zealand attractions including Rainbow’s End, Auckland; Sea World; TimeZone Surfers Paradise and operator Village Roadshow Theme Parks have been recognised at the Brass Ring Awards presented by the International Association of Amusement Parks and Attractions (IAAPA).

Awards included TimeZone Surfers Paradise being recognised as the top international Family Entertainment Centre (FEC) in the World.

In addition to three Brass Ring Awards presented to Luna Park Sydney (reported yesterday at Luna Park Sydney wins again at IAAPA Brass Ring Awards), Australasian attractions were hounoured in the following categories: 

• Top FEC of the World (International): TimeZone Surfers Paradise, 
• Games and Retail Excellence - Soft Goods (more than 1 million attendance): 'Bear Hug Kids Hoodie', Sea World
• Human Resources Excellence - Best Innovation in a Training Program (more than 1 million attendance): Rainbow’s End, Auckland
• Marketing Excellence - Digital Marketing Campaign: Village Roadshow Theme Parks Gold Coast.

Access control company Accesso has also been awarded the 2014 Best New Product Award under the category of Revenue & Admission Control/ Wristband/ RFID Technology by IAAPA.

Unveiled in July, the latest version of the Accesso Passport eCommerce solution allows attractions the ability to leverage the same key revenue-driving features accesso’s eCommerce platform is known for across any device, providing a rich and engaging eCommerce experience no matter how or where a guest decides to purchase attraction tickets.

IAAPA's prestigious Brass Ring Awards program recognises attractions from around the world for their achievements in marketing, live entertainment, food and beverage, human resources, retail and FEC operation.

Click here to view the full list of 2014 Brass Ring winners.

25th November 2014 - LUNA PARK SYDNEY WINS AGAIN AT IAAPA BRASS RING AWARDS

17th November 2014 - ACCESSO ACQUIRES VISIONONE TICKETING PLATFORM

19th January 2013 - TIMEZONE SURFERS PARADISE WINS GOLD COAST TOURISM, HOSPITALITY AND EVENTS EXCELLENCE AWARD

23rd November 2012 - RAINBOW’S END WINS TOP HONOURS AT IAAPA BRASS RING AWARDS

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