Aussie World unveils contemporary new brand image

Sunshine Coast amusement park Aussie World has revealed that it is in the process of undertaking a full brand overhaul, which is inspired by a new vision for the future of the attraction.

With the help of a bright new logo, updated website and refreshed TV commercials, Aussie World is hoping to increase its share of tourists from regional, interstate and international markets.

Explaining the change, Aussie World’s Chief Operating Officer Aaron Flanagan stated “Aussie World is a much loved Sunshine Coast theme park that has grown substantially in recent years and it was an opportune time at the commencement of our new five-year business plan to revitalise our look and feel to better encapsulate the fun and excitement that a day out at Aussie World delivers.”

The park teamed up with creative agency Brother & Co to undertake the brand overhaul, which launched at the beginning of March.

While the park’s new logo and slogan has already gone live, the remainder of the park’s refreshed branding - which includes a new website, signage, merchandise and television commercials - will be rolled out in the coming weeks.

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