AUSactive invites industry input in predicting hottest fitness trends for 2024
AUSactive is calling for input into the fifth edition of its Annual Health and Fitness Industry Trends report, inviting insights from people working in the industry in contributing to the national and international research.
Advising that the report is based on global data and input from across the industry, AUSactive Chief Executive, Barrie Elvish stated today that “the survey is about identifying trends across the whole health and fitness industry, from what people are actively doing themselves at home to what new classes and programs bigger gyms and studios are introducing.
“Australia has been at the forefront of many of the trends in recent years thanks to the growth of different modalities and this year’s survey is a chance to vote again for your anticipated hottest trend of 2024.”
Noting that the top trends in recent years have varied greatly from fitness programs for older adults to COVID-friendly strength training with free weights, Elvish added “fitness programs for older adults was the top trend last year in Australia and this was also featured in the top 10 of other regions.
“This reflected exercise professionals and businesses better understanding the importance of catering for the ageing population and developing suitable programs designed to improve their health and quality of life.
“Functional Fitness Training came in second, thanks to the unique mix of balance, coordination, strength and endurance training, while strength training with free weights rounded out the top three in Australia.
“We are looking forward to seeing what the top trend of 2024 will be and are urging all business owners and managers, exercise professionals, allied health professionals and medical professionals involved in the active health & fitness sector to cast their vote.”
Input to AUSactive’s 5th Annual Health and Fitness Industry Trends survey must be made before 31st July.
Click here to contribute to the survey.
Image: AUSactive’s 4th Annual Health and Fitness Industry Trends survey identified fitness programs for older adults as a top trend.
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