Australasian Leisure Management
Feb 12, 2025

AUSactive announces founding members of Supplier Advisory Group

AUSactive has announced the founding members of its Supplier Advisory Group (ASAG) with a focus on increasing strategic collaboration between the active health and exercise industry and suppliers who play a pivotal role in its growth and success.

This announcement follows the launch of the AUSactive Modalities Advisory Group (AMAG) late last year.

AUSactive Chief Executive Barrie Elvish said the Supplier Advisory Group has representation from all facets including marketing, accounting, education and equipment and the focus was on providing strategic input, feedback, advocacy and support of AUSactive’s purpose and responsibilities relevant to the group's representative base.

Elvish enthused “following the launch of our first Advisory Group last year – the Modalities Advisory Group – we are thrilled to announce the founding members of our Supplier Advisory Group who will help AUSactive improve representation of the various businesses and organisations that work with our industry.

“We have done a lot of preparation work prior to implementing each Advisory Group. Each AG has Terms of Reference as well as their own systems and processes for functions, specific processes for board reviews and reporting, and much more.”

Inaugural Chair of the ASAG and AUSactive Director Emmett Williams said the ASAG has a particular focus and function so they can really hone in on the needs and support of the sector, and provide effective feedback and input to the board and management.

Williams added "our ASAG members represent a dynamic cross-section of the businesses and organisations that drive our industry forward.

“Suppliers play a crucial role in bringing product innovation, global perspectives and essential capabilities to the table. Their inclusion is not just valuable—it’s essential for fostering growth, and their seat at the table will help AUSactive drive ahead with the mission.”

The AUSactive Supplier Advisory Group founding members are:

  • Andrew Pettet, DRAX Fitness

  • Barry Mcdonald, Novofit

  • Daniel Moy, Ezypay

  • Darren Elkin, Technogym

  • Darren McMurtie, Hapana

  • Ed Zouroudis, Evolt

  • Greg Will, SW Accountants

  • Michelle Furniss, Xplor

  • Mish Wright, Women's Fitness Education

  • Cam Prosser, BF Brokers

  • Shaun Krenz, AusFitness Expo

  • Richard Toutounji, COM Marketing

  • Matt Inglis, Perfect Gym

  • Rhys Davies, International Fitness Academy

Elvish said one further initial Advisory Group - Diversity, Equity & Inclusion (ADEIAG) – will be launched in the coming months adding  “we now have two strategic Advisory Groups and we plan to add one more this year as part of the Board’s initial plan.

“The upcoming Diversity, Equity & Inclusion Advisory Group will play an important role in our strategic commitment to greater diversity, equity and inclusion in the Australia active health and exercise industry.

“The Advisory Group structure provides focused support and representation, ensuring a diversity of expertise and perspectives.”

For more information about the AUSactive Advisory Groups visit ausactive.org.au.

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