Asia’s leading fitness trade show grows by 30%

The rapid growth of the Chinese fitness market is being reflected in a record number of participants for the upcoming FIBO CHINA 2017 with over 85% of the exhibition space already sold out.

Being held at the Shanghai Convention & Exhibition Centre from 7th to 9th September, Asia’s leading fitness trade show is this year expanding by almost a third with a record 300 brands from around the world ready to exhibit and do business with Chinese buyers.

Among them will be numerous international players such as the equipment manufacturers Technogym, Matrix, Life Fitness, Star Trac, Hoist, Precor, Intenza and Sports Art.

Growing awareness of fitness in China is what makes the fourth FIBO CHINA so attractive for the industry.

With 26 million Chinese currently members of a fitness studio the Chinese market is growing rapidly and is expected to be the largest market in the world in the next five years.

As a FIBO CHINA 2017 statement explains “by then, about 70 million Chinese will be working out at a gym.

“These are the potential customers major EMS providers such as miha Bodytec, JustFit, Visionbody and X-body as well as international nutrition specialists like BioTech USA, Glanbia, Ironmaxx, Labrada, MyProtein, Prosupps, Nutrition Depot, Nutrend, and QNT are trying to reach by participating in FIBO CHINA 2017.”

Like the FIBO trade show in Cologne, the spin-off in Shanghai, which was specifically tailored to meet the needs of the Asian market, brings together the entire fitness world under one roof – from exercise equipment and concepts to group fitness offerings, healthy and performance nutrition, and fitness apparel all the way to bodybuilding.

In addition, this year’s event will see the first-ever dedicated Smart Training area which will draw the attention of Chinese visitors to technologies such as EMS, virtual training and wearables.

In order to ensure the interest of senior decision-makers and buyers, FIBO organiser Reed Exhibitions Deutschland and their Chinese counterparts at Reed Sinopharm Exhibitions are focussing on China’s 30,000 fitness clubs - reaching out to their operators, managers and trainers well in advance of the trade show, having undertaken a big road tour through all provinces in 2016 and four major regional conferences this year featuring the latest course programs, club concepts, technologies and products.

What’s more, FIBO CHINA’s Target Attendee Program is aimed at bringing together exhibitors with top-notch buyers, sales experts and distributors.

As the most important fitness event in Asia, FIBO China also helps to advance industry know-how in a fast-growing market. The show’s supporting programme specifically addresses questions and issues on the minds of gym operators.

At the 4th FIBO CHINA Conference for the Future Development of the Fitness Industry, for example, six industry leaders will be sharing their first-hand knowledge – including John Treharne, founder and Chief Executive of the UK-based The Gym Group; John Sweeney, co-founder of Asian gym chain Celebrity Fitness, and Herman Rutgers, Chairman of the European industry association EuropeActive.

The event also features the Fitness Studios Marketing & Innovation Conference and the Les Mills Fit Business Live Forum.

20,000 visitors from 40 countries are expected to attend FIBO China 2017. 

Click here for details in the Australasian Leisure Management industry Calendar.

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