Australasian Leisure Management
Mar 1, 2016

Ardent Leisure attractions launch new memberships program

Ardent Leisure’s Gold Coast attractions have launched a new membership program giving access throughout the year to the Dreamworld, WhiteWater World and SkyPoint properties for a single monthly price.

From $10 a month (child price), the Dreamworld Happiness Membership includes unlimited entry to the three attractions for a minimum of 12 months, with add on member-only benefits including in-park discounts on shopping and dining, photos and wildlife experiences (excluding cub experiences), birthday specials and access to night events.

Members can choose a Platinum Membership for even more discounts and bonuses including monthly offers and free soft drink refills in their Dreamworld souvenir cup. 

Moving from its previous single annual payment model for passes to a monthly-direct debit model will deliver Ardent considerably more income per pass holder.

Only available online at Dreamworld.com.au, the two Membership tiers have been included in the park’s suite of ticket options, offering guests more flexibility than ever before.

Introducing the program, Dreamworld Chief Executive Craig Davison stated “it’s now more affordable than ever to be part of the Dreamworld family with ticket options to suit every holiday and budget.

“Our new pay-by-the-month Memberships are convenient, particularly for families, while our season and annual passes are great value and an exciting gift option for those who would like to pay up-front.

“Meanwhile our seven-day and 21-day tickets are the perfect way to pack fun into a holiday offering flexibility for holiday makers who would like to visit the park more than once during their stay.”

Dreamworld’s great value ticket options include: 

Happiness Membership - from $10 per month (child) – gives unlimited entry to Dreamworld, WhiteWater World and SkyPoint valid for a minimum of 12 months, in-park discounts on photos, food and beverage, wildlife experiences, shopping including surf wear, wildlife experiences, Flowrider, V8 Redline Supercar simulators.

Platinum Membership - from $14 per month (child) – offering the same benefits as a Happiness Memberships plus access to four night events at Dreamworld, additional monthly offers, free Dreamworld souvenir cup and soft drink refills, a free Dreamworld cap as well as discounts on cabana hire in WhiteWater World and childrens’ birthday parties.

1 Day Ticket - from $85 (child online price) - one-day entry to Dreamworld and/or WhiteWater World

7 Day Ticket - from $89 (child online price) - unlimited entry to Dreamworld, WhiteWater World and SkyPoint over seven consecutive days.

21 Day Ticket - from $95 (child online price) - unlimited entry to Dreamworld, WhiteWater World and SkyPoint over 21 consecutive days

Season Pass valid to 24 December 2016 - from $99 (child online price) - unlimited entry to Dreamworld, WhiteWater World and SkyPoint until 24th December 2016

Annual Pass - from $109 (child online price) - unlimited entry to Dreamworld, WhiteWater World and SkyPoint valid for 12 months from the day of purchase with some in-park discounts.

For details go to www.Dreamworld.com.au

29th February 2016 - TIGER ISLAND REDEVELOPMENT STARTS AT DREAMWORLD

27th February 2016 - Q1 STAIR CHALLENGE PARTICIPANTS TO ASCENT AUSTRALIA’S TALLEST BUILDING

18th February 2016 - ARDENT LEISURE RECORDS 20% PROFIT RISE BACKED BY IMPROVED FEC AND THEME PARK VISITS

20th January 2016 - GROWING IMPORTANCE OF MEMBERSHIPS TO GOLD COAST THEME PARK REVENUE

14th August 2015 - ACCESSO AGREES FIVE YEAR CONTRACT EXTENSION AT DREAMWORLD

13th June 2012 - DREAMWORLD LOOKS TO ADDED VALUE WITH ANNUAL PASS

29th October 2011 - PRICE WAR HITS REVENUE AT ARDENT ATTRACTIONS

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