Ardent Leisure appoints new General Manager Marketing at Dreamworld and SkyPoint

Ardent Leisure has announced the appointment of Philip Hancox as the new General Manager of Marketing and Communications for Gold Coast attractions Dreamworld and SkyPoint.

Hancox, who recently started in the role, is responsible for overseeing the marketing and communications direction for both businesses in the areas of brand strategy, direct and digital marketing, social media, partnerships and loyalty, public relations and internal communications.

As a member of the Executive Team, his role is to provide both businesses with a strategic marketing direction. In the short term the focus will be determining the brand direction for Dreamworld as it embarks on an exciting journey of new developments in rides and attractions.

He is overseeing a team of 17 marketing and communications professionals based at the Dreamworld office in Coomera on the Gold Coast.

Hancox is an experienced marketing leader who has the depth and breadth of experience across multiple industries and markets. With 16 years’ experience in his field, he has worked for both advertising agencies and large retailers across Australia, New Zealand and the United Kingdom.

His most recent role was Commercial Manager (Youth & Adventure Travel) for Flight Centre Travel Group, where he started as a Marketing Manager in 2009. 

28th March 2018 - DREAMWORLD AND SKYPOINT LOOK TO WELCOME COMMONWEALTH GAMES ATHLETES, VOLUNTEERS AND ACCREDITED MEDIA

18th February 2018 - ARDENT LEISURE CHAIRMAN EXCITED BY DREAMWORLD’S PROSPECTS THROUGH 2018 

2nd February 2018 - ARDENT LEISURE REPORTS SLOWER THAN EXPECTED GROWTH IN DREAMWORLD VISITATION

25th January 2018 - DREAMWORLD REOPENS POPULAR WATER RIDE 

20th December 2017 - ARDENT LEISURE SELLS BOWLING CENTRES DIVISION FOR $160 MILLION

9th November 2017 - ARDENT LEISURE CHIEF EXECUTIVE SIMON KELLY TO LEAVE AFTER JUST FOUR MONTHS IN ROLE

9th November 2017 - DREAMWORLD REJECTS CRITICISM OF ANIMAL CARE AT TIGER ISLAND ATTRACTION

26th October 2017 - DREAMWORLD MARKS RIDE TRAGEDY ANNIVERSARY WITH QUIET STAFF COMMEMORATION

21st October 2017 - QUEENSLAND POLICE SAY NO STAFF SHOULD BE PROSECUTED OVER 2016 DREAMWORLD DEATHS 

8th October 2017 - SKYPOINT LAUNCHES ALL NEW NIGHT CLIMBS

27th February 2016 - Q1 STAIR CHALLENGE PARTICIPANTS TO ASCENT AUSTRALIA’S TALLEST BUILDING

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